Assignment Requirements
Final project outline:
For this module, you are required to complete a course project that reveals mastery in application of the macroeconomic and microeconomic concepts emphasized in the course. This involves reporting on a specific organization within an industry and optimal strategies involving pricing and resource utilization that affect the value of the chosen firm or industry. This project should be a formal report that provides both specific strategies and tactics involving pricing, production, and resource utilization in order to enhance the value of the chosen firm. These strategies and tactics are to be supported with macroeconomic and microeconomic theory.
This week you will continue to work on your Final Project for this module. The purpose of the Final Project is to apply the concepts and techniques of the module to the analysis of real-world situations or problems. Students are expected to use diverse sources of information and to carry out an original analysis rather than summaries or rehash existing work. Students are encouraged to use situations and data from their own experience where possible.
Your task for Week 7 is to hand in the outline of your Project Report and to begin revisions as soon as you receive feedback from your Instructor.
Your resource project should follow the given outline:
Brief company background and history
Description of firm’s organization and management model
Competitor and market analysis
Product and services pricing strategies
Degree of regulation or deregulation
Risk management
Capital structure and budgeting
Conclusion
Your Final Project should also include a section on how and where you obtained the information sources as well as the methodology used to perform any analysis (SWOT, Porter model, etc.).
Instructors Comments on the final project proposal (work done previously below):
“You have selected Dell as the organization for your project. You have suggested a course of action that will utilize a wide variety of theoretical concepts and there is reference to strategic and tactical considerations. There is a good plan in place that will lead to a successful project.
My advice is to present a historical overview of Dell, including the business model that made the firm successful, leading up to the reasons that the firm went private. You should discuss the overall status of the PC industry, the changes in the industry and the impact of technology. Please devote some time to the market segments, the products offered and point out KPIs in the industry . In addition you should discuss costs and pricing schemes and address future demand for computers. Do not forget to discuss the various types of risk: political, technological, economic and foreign exchange.
You do need to expand the list of references beyond textbooks and include refereed journals.
You should present a solid source of data to complete the project. Most of the data exist. Please be careful: there is not enough time to collect primary data. Survey data would be useful in assessing the reasons that the company went private and perhaps the future plans
Looking forward to reading your final work”
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