Your Tasks
In this coursework, your main task is to formulate an Information Systems (IS) strategy for the ‘planned’ organisation described in the appendix and produce a report detailing your IS strategy.
For the purposes of this coursework, the following are expected from all reports to demonstrate that the proposed IS Strategy is based on thorough research/analysis of various factors that are relevant to this organisation (for example environmental or technological factors).
No Task Description Mark
1 Using the information given in the appendix and the findings from your own research and analysis, produce a revised description of the organisation. [LO1]
You should also include mission statement, business objectives, products/services, the partners, the key activities etc. You can use a template such as Business Model Canvas for this. Feel free to revise any part of the description as a result of your analysis and research. 10 marks
3 Conduct strategic analysis, present your results and main findings. [LO3]
To formulate your IS strategy, you will need to conduct strategic analysis. You are required to do this by selecting and applying no more than TWO strategic tools/models. You can choose any tools (excluding SWOT). Justify your choices of tools/models briefly. Your findings, for example, can be presented in the form of threats, challenges and/or opportunities which can then be used to inform your IS Strategy. 25 marks
2
Conduct research into growing or emerging technology trends and analyse/evaluate their suitability for the organisation. [LO4]
You are required to conduct research into growing/emerging IT trends. The purpose of your research is become aware of growing/emerging IT trends; evaluate their suitability to your organisation; analyse if they can have strategic benefits; and finally decide how they can inform your IS Strategy. For the purposes of this coursework, considering the suitability of any TWO of the growing or emerging trends for your IS strategy is sufficient. You are expected to justify your choices and the strategic use of the TWO trends you have chosen. 25 marks
4 A description and justification of your proposed IS strategy for the chosen organisation. [LO1], [LO2], [LO4]
Your strategy should at least include the following three main elements:
(i) What specific components (i.e. platforms, systems software, business applications, data, hardware etc) are you proposing and how are they going to be organised?
(ii) Use: Where will they be used? For what purposes? How will they help ‘strategically’ to your chosen organisation?
(iii) Management: How do you propose to manage and source (e.g. insource or outsource) the components and/or resources that are part of your IS strategy? 25 marks
5 A critical evaluation of your IS strategy and its feasibility. [LO1], [LO2], [LO4]
Critical understanding, through reflection, analysis and evaluation, of key and wider issues, challenges or risks that the proposed IS strategy poses. 15
marks
Learning Outcomes
LO1: demonstrate an understanding of the linkage between the business strategy and the IS/IT strategy.
LO2: demonstrate an understanding of broader issues relating to the Introduction and Management of Information Systems.
LO3: select and apply an appropriate range of tools and techniques to any business to determine the strategic potential of IS.
LO4: evaluate current/emerging technologies/trends relevant to IS strategy formulation.
Rules & Regulations
• Any ambiguities or questions should be raised with the module leader via email.
• The work needs to be submitted as a single report containing all necessary parts.
• Your report must be of a presentable and professional quality i.e. paginated; grammatically correct; with a title page showing your id, name and word count; a table of contents; and reference list at the end etc.
• Your report must be referenced throughout. You can use either use Harvard or Vancouver referencing styles. Reports without the appropriate referencing will be submitted for plagiarism investigation. If the report is not correctly referenced, up to 10 marks will be deducted from the overall mark achieved.
• The word limit for this report is 3000 words, excluding the contents page, reference list and appendices. All work, including the analysis must be presented within the main body. If you are not within the word limit, up to 10 marks will be deducted from the overall mark achieved.
• The coursework deadline is not negotiable. If you cannot complete the coursework or miss the deadline due to unforeseen circumstances (e.g. illness), you must submit a Mitigating Circumstances form together with documentary evidence to ECS Registry Office.
• Late courseworks, without an accepted mitigating circumstances claim, will be penalised according to university regulations which are as follows:
o If you submit within 24 hours after the deadline (or no more than one working day after the deadline), 10% of the available marks will be deducted from the mark, except for work which obtains a mark in the range 40 – 49%, in which case the mark will be capped at the pass mark (i.e. 40%).
o If you submit your coursework more than 24 hours late (or more than one working day after the deadline), you will be given a mark of ZERO for the work in question.
• You must keep a copy of the work that you submitted.
Appendix
This case study is fictitious.
Two university friends, who are about to graduate from University, are planning to start a new not-for-profit (NFP) organisation. The organisation will be called Share.org.
The aim of Share.org will be to reduce the environmental damage by reducing the waste produced by people. This will be done by promoting the sharing of unused goods. This idea comes from the fact that both owners have been active supporters of environmental agendas and have worked as volunteers in a number of NFP organisations. They believe ‘sharing’ will serve and protect the environment. Another aim of the organisation is to support individuals and families who are in financial difficulty by offering them a platform where they can find goods for free or in exchange for other goods.
The mission statement will be “We want to reduce unnecessary damage to our planet by promoting a culture of sharing and by promoting a platform which will enable easy and wide-scale sharing.” They also will have a slogan which will be “The more we share the better we all live.”
Share.org will offer an online platform where people and organisations across UK will be able to offer their unused items to other registered users for free (giveaway); offer to swap items that they no longer use in return for items that they are in need of (exchange); or request items that they are in need of. When a user wishes to offer an item, they will need to post an ‘offer’ (i.e. giveaway or exchange). Once an offer is posted, it will be searchable by others using a keyword or location. The users who are interested in the item will be able to indicate their interest to the item’s owner who will then consider whether to accept or reject the offer. Once accepted, it is then left to the users to organise exchange or collection of goods. Once the exchange or collection takes place, the users will be required to provide feedback about the other users involved.
Since Share.org will mainly operate online by bringing people together over the internet, they do not need large premises to run the organisation from, at least in the first few years while the organisation is growing their user base. The organisation will initially be using the home of one of the founders as the main office. Once established and self-sufficient, the organisation will move into a small office in London.
The platform is hoped to prove popular in certain communities for example amongst gamers or other not-for-profit organisations (e.g. charity shops) that are in need of certain items. The organisation, to attract users, also intends to publish advice on how to extend the life of their goods e.g. fridges, computers, furniture etc.
The organisation is expected to be self-funded through two revenue streams:
1. Take adverts from companies or NFP organisations
2. Charge a very small yearly fee to regular users and organisations who would like to take advantage of what Share.org offers.
The initial business objectives set by the organisation are:
1. To implement the platform by the end of year 1;
2. To reach 2000 registered users by the end of year 2;
3. To reach 5000 transfers or exchanges by the end of year 2;
1. To have a repeat sharing from 20% of the registered users within the first year;
2. To establish a sustainable relationships with 100 commercial and NFP organisations to increase the items listings or item requests by the end of year 3;
3. To expand into the other part of world especially Europe by the end of year 5.
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