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GM Motors

Assignment Requirements
You are required to do as follows:
Task One
Using the Annual Report and Accounts of General Motors AG:
(available at: http://www.gm.com/company/investors/stockholder-information.html)
You should:
(a) Evaluate the performance of General Motors in the following areas, using ratio analysis:
– Profitability
– Liquidity/Solvency
– Working capital efficiency
– Long term financial structure
– Investors’ perspective
You should summarise your findings and make particular reference to the interests of the different stakeholders of the company.
i) You may use earlier years’ financial accounts to supplement your analysis if you wish to be specific with certain trends that you have identified.
ii) In addition you could also consider the performance of General Motors in comparison with its peer group of competitors.
Task Three
1. Using the information above, prepare a customer profitability statement for the next accounting period, clearly showing:
a. The profit per customer group for the year
b. The profit per customer within each customer group for the year
c. The profit to sales ratio per customer group for the year
2. Using the information above, having analysed the budgeted information (as shown in the question) and the further information obtained from your answer to part a, evaluate with appropriate rationale, which of the customer groups, if any, should be discontinued. Consider also how the services offered should be stream-lined to minimise the cost burden to the company, whilst still maintaining customer satisfaction.
3. Management accounting as a function has evolved over the decades from being simply a costing mechanism to becoming a strategic management function. This evolution has witnessed various changes in approaches, many of which were considered during the following lectures:
a. Performance to the limit
b. Managing the chain
c. From inventory to infrastructure
Using these discussions as the basis for your analysis, research further and critically consider the evolution of the strategic management accounting function, and suggest, with both academic and practical support, whether the changes in approach have been effective or not.
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