Paper, Order, or Assignment Requirements
Prepare your three-�? to four-�?page written assignment by addressing each of the following questions in order.
1. Goodwill customer types. Describe the three customer types mentioned in the video. What is each customer type looking for when they shop at Goodwill? What is most important to each customer type? 2. Value offered. What is Goodwill’s value proposition and is it the same for all customer groups. 3. Factors affecting Goodwill consumer behavior. How do the four sets of factors affecting consumer behavior affect the buying behavior of Goodwill�s customers? Which of the four sets of factors affecting consumer behavior do you believe most strongly affects consumers� purchase decisions from Goodwill? 4. Changes in the marketing environment. What environmental trend(s) does the video discuss that significantly impacts Goodwill�s performance?
What two �metrics� (key factors Goodwill tracks determine how well business is doing) are affected and why does this affect how Goodwill markets its retail goods?
5. Impact on Goodwill�s Marketing strategies and tactics. How does Goodwill�s recognition of consumer behavior principles affect its marketing mix
Be sure to edit your work and submit your best effort into your assignment folder by the due date noted in the course schedule. Refer to the grading rubric and note that points will be deducted for grammar and composition errors. Be sure to use an appropriate style guide for writing and referencing.
Your written assignment, including proper citations and references, must conform to standards of formatting and documentation found in an acceptable college-level writing guide, such as the Modern Language Association�s MLA Handbook for Writers of Research Papers, the Publication Manual of the American Psychological Association, the Chicago Manual of Style, or UMUC�s Online Guide to Writing and Research.
Your written assignment must
be at least 3�4 pages long
be typed in 12-point Times New Roman or Arial font, double-spaced, with margins no wider than one inch
have footnotes or end notes with correct citations
have a bibliography of sources formatted as specified in one of the style guides noted above
be prepared using word-processing software and saved with a .doc, .docx, or .rtf extension
be uploaded to your Assignments Folder by 11:59 p.m. eastern time on the due date
i attached instructions to my order to tell the writer how to access
Writer please review the goodwill video to complete the writing assignment at the following link:
Go to Assignments
Go to Vidoes and Similations
Go to Chapter 5 Video: GoodWill
Click on question 1
Go to video at top of screen that pop up
those were the instructions i provided
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