Google and competitiveness in the world search industry
Google is one of the main companies operating information of search industry in the world. The only way through which the company can be best understood is by analyzing it using effective analytical tools like the Porter’s analysis using the five forces of competition. As mentioned in this presentation, the Google Company has a clear and broad mission which is ensuring universality in access to information. The mission is attained through the objectives which are equally comprehensive and in line with the mission. The objectives highlight all the facilitators of access to information which include the provision of information in diverse languages and efficient and effectiveness of information provision.
When placed in the entire search industry, it comes out that Google’s performance is ecstatic. More than three quarters of operations in the industry are controlled by Google with other players in the in the industry only controlling a quarter of the operations. The increase in demand for information sharing is bringing many players in the search industry. Even with the entry of more players, the competitiveness of Google has not seen a significant change. The supporting factor for the competitiveness of Google in the industry is that it has taken over major markets where demand for information sharing is very high. These include North America, Europe, the Middle East and the Asian Pacific region. These regions have the highest number of internet facilities and internet users who have been increasing over the years. As other companies strive amongst each other, the goggle company continues to take advantage of the growing number of search engine users. Major competition in the industry is between the many smaller companies that operate in the industry. The best way through which they can mount competitive pressure on Google is by merging their operations (Internet World Stats, 2012).
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