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GRADUATE SCHOOL OF BUSINESS

 
 

POSTGRADUATE SUBJECT GUIDE – AUTUMN SEMESTER

 
GRADUATE SCHOOL OF BUSINESS
 

 
 

The subject aim is to critically analyse the cultural, economic and political environment of the arts and cultural industries in order to establish a context for management studies and practice. The subject draws on students’ knowledge and experience of the arts as managers, producers or consumers. It encourages critical reflection on this experience through an exploration of key theorists and current debates.
 
 
 
 
 
 
 
Dr Lee-Anne Hall
Tel: 9514 5183
Fax: 9514 5195
Email: lee-anne.hall@uts.edu.au
 

UTS: BUSINESS                       Leisure Sport and Tourism
 
SUBJECT:                                27753 Arts and Cultural Industries
 
SUBJECT COORDINATOR:       Dr Lee-Anne Hall

UTS: BUSINESS MISSION STATEMENT
 
“Forward thinking, work-ready”

27753: Arts and Cultural Industries
 
Mode of Presentation: Three hour seminar, involving the delivery of lecture material and combined lecturer / student led presentations and discussion.
 
In order to facilitate class discussion, students are expected to familiarise themselves (visits, online, attend performances, exhibitions, read etc) with a range of arts and cultural organisations and facilities.
 
Objectives
 
The emphasis of this subject is the nonprofit arts and cultural sector, although for-profit areas, including broadcasting and film will also be considered.
 
The broad objectives are to
 

Analyse how the arts in Australia are shaped by historical, cultural, economic and political forces.
Understand the organisation of the arts industry with particular emphasis on: the complex interaction of the public and private sectors; the politics of public subsidy and private funding sources; the formation of diverse audiences; the economic and social impact of the arts; the responsibilities of different levels of government; and the structures of cultural policy.
Apply a political/social/economic framework for the analysis of cultural industries within Australia.

 
Content
 
Week 1
Thursday 3rd March
 
Introduction
 
Overview of the course and introduction to the subject

Aim of this subject – an introduction to theoretical frameworks, an overview of the cultural history of Australia
Where this subject fits with other core subjects
Assessment and work load

 
Working definitions of the arts, culture and cultural/creative industries.
Is art a product or service like any other?
Can it be administered and if so how and by whom?
What is the relationship between art, culture and industry?
 
Required Reading
Cultural Ministers Council, Statistical Working Group, 2008, Arts and culture in Australian life, ABS, Canberra http://www.lib.uts.edu.au/drr/24222/
 

Week 2
Thursday 10th March
Cultural Frameworks – Arguing the Arts
Introduction to the context of arts production and participation in Australia. What Good are the Arts?   Varying theoretical approaches to understanding and valuing arts and cultural activity will be considered.
 
Please note this week includes a visit to UTS Library, where you will be introduced to library resources and how to access and use referencing system. Meet in library foyer at 7.45pm. We will proceed there from the lecture.
 
Required Reading
Adorno, T, 1991, Culture and Administration in The Culture Industry: Selected essays on mass culture, ed J. M. Bernstein, Routledge, London – Handout given in class (week 1).
 
 
 
Week 3
Thursday 17th March
Governance, Structures and Policy
A historic overview of the development of arts and culture in Australia.
Sectors and policy intersections, Arts, Institutions, Media, Broadcasting, Film, Publishing, Digitisation, National Broadband Network.
Introduction to Public Policy surrounding the arts – issues and debates
 
Required Readings
ABS, NCCR, 2008, Cultural funding in Australia: three tiers of government, 2006-7, ABS, Canberra
 
Bereson, R. 2005, Advance Australia fair or foul: observing Australian arts policy, Journal of Arts Management Law and Society, vol 35, no. 1, pp49-59
 
Johanson, K. & Glow, H. 2008, Culture and political party ideology in Australia, Journal of Arts Management Law and Society, vol 38, no 1, pp37-50
 
 
Week 4
Thursday 24th March
Cultural economics
Recent decades have witnessed a fundamental shift in the way the arts are appraised and valued. The arts now finds itself situated within ‘creative industries’. This week we will consider how economic arguments concerning the contribution of arts activity /creative industries to the broader economy now dominate public policy and support.
Required Readings
Cowan, T. 2008, Why everything has changed: the recent revolution in cultural economics, Journal of Cultural Economics, vol 32, pp261-273
 
Potts, J & Cunningham, S 2008, Four models of creative industries, International Journal of Cultural Policy, vol 14, no 3 , pp233-247
 
Throsby, D. 2008, Modelling the cultural industries, International Journal of Cultural Policy, vol 14, no 3, pp217-232
 
Week 5
Thursday 31st March
Arts Public – Audiences and Communication
An examination of the arts going public. Audiences are pivotal to the sustainability of arts and cultural organisations. We will consider the influence of public and institutional policy, and also the marketplace in framing audience development strategies (communication or marketing). We will discuss how the arts ‘Industry’ model has created new forms of audience identification: from arts ‘audience’ to consumer, user, client, consumer.
 
Seminar:
Guest Speaker from Historic Houses Trust (HHT) will consider the institutional response to developing and maintaining audiences through policy and strategic events, education and public programs.
 
Required Readings
http://www.culturaldata.gov.au/__data/assets/pdf_file/0003/79725/Social_and_Demographic_Characteristics_of_Cultura
 
Puhl, M., Martineaux, S. & Mencarelli, R. 2008, Positioning strategies of cultural institutions: a renewal of the offer in the face of shifting consumer trends, International Journal of Arts Management, vol 10, no 3, pp4-18
 
Week 6
Thursday7th April108
Globalisation and Culture
Enabled and enhanced by international relations, capital and technological developments, the internet, etc, Globalisation transcends the boundaries of each state having its effects upon all people everywhere.
 
Seminar Questions:
Has Globalisation led to increased global awareness, understanding and respect for diversity or, has it led to increasing homogenisation, to the ‘de-differentiation of culture?
Threat or Opportunity? What are the implications and effects of globalisation for the local arts industry?
 
Required Reading
Papandrea, F. 2005, Trade and cultural diversity: an Australian perspective, Prometheus, vol 23, no 2, pp227-237
 
 
Week 7
Thursday 14th April
The Digital Revolution
The introduction of the internet and the rise in digital media – its capability, application and ‘takeup’ in the community and industry has been phenomenal. This week we will consider a range of issues of relevance to the arts and cultural industries including: Web 2.0 and how users now drive programming and create content of arts organisations; the use of social media, audience development and power; Challenges to the notions of authorship and ownership of creative product. Examples will include impact and change in the music and book publishing industry, museums and digitisation


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