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Assignment Requirements
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Financial Analysis Project
Criteria for Evaluation
Your financial analysis should include the following criteria:
The Five Principles from Chapter 1:
1. Cash flow is what matters
2. Money has a time value
3. Risk requires a reward
4. Market prices are generally right
5. Conflicts of interest cause agency problem
Your review and analysis of the two companies that you chose to critique and analyze should always refer back to the aforementioned five principles as a guide to your final decision about where you will be investing your $1 million.
Chapter 2: Financial Markets and Interest Rates
How the companies are currently capitalize? (Debt/Equity mix)
What route did they take to their current capitalization position? Did they use public offerings, private placements, venture capital, or a combination two or all three approaches?
What is the primary security exchange used to sell their stocks on the secondary market? Why do you think they chose that security exchange?
Chapter 3: Understanding Financial Statements and Cash Flows
Show three years of financial statements for both companies
Income Statement
Balance Sheet
Statement of Cash Flow
Statement of Retained Earnings
What is their business? What did they sell? Is there apples and apples comparison or was there a different sales mix of products/services that prevents true apples and apples comparison?
Which company had a better operating income performance?
Which company had a better net earnings performance?
Which company had a better cash flow performance? In your opinion, was cash used wisely?
Chapter 4: Evaluating a Firm’s Financial Performance
Calculate all ratios as outlined in your textbook from 14-1 through 14-16 for three years of financial activity.
Do the footnotes indicate any restatements or accounting errors that were done or corrected?
Use Table 4-3 on page 106 in your textbook as a guide.
What we want to see are the trend lines by company in various ratios.
Are they getting stronger or weaker or staying about the same?
Are the companies growing, declining or staying about the same?
Are the companies “going concerns” or endangered companies?
What is the future going to be like for these companies? More competition? Less competition? Technological obsolescence a problem? Innovative? Reactive? A dead horse? Consumer preference change a problem?
The goal with financial ratio analysis is to get a gut feel for the companies and their completion. You are trying to use the five principles from Chapter 1 as a guide. What is your gut instinct about the companies you chose to analyze.
Chapter 5: Time Value of Money
If you invested $1 million in a company, how much are you expecting in terms of cash flow? How much do you expect to receive in dividends and eventual sale of your investment in the company of your choosing.
Use the FV and PV techniques where appropriate that you learned from this chapter to determine the value of cash flow in terms of annuities (i.e. dividend streams) and what would be your exit strategy to pull out your investment (i.e. what do you hope the value of your investment to be.
Did you factor in risk in your projections?
Chapter 6: The Meaning and Measurement of Risk and Return
What is your personal expected rate of return?
Is your personal expected rate of return reasonable given the current market and economic conditions?
Base on your expectation of return on your investment, would your $1 million investment in either company be satisfactory to you?
If $1 million was your own money, would you actually invest in either company you chose to analyze or would you prefer to keep looking elsewhere?
A mark of a good investor is to know when to say NO and walk away. If you have been watching Shark Tank recently, you will see the investors asking their questions and trying to get a feel for a business proposal. At some point, if they don’t like what they are hearing or about the concept, they would say NO and walk away. These are millionaires and billionaires and at even small levels of commitment, if it is a bad idea, say NO and walk away.
Financial Analysis Project Grading Criteria
A financial analysis project in this category:
• Is well developed and well organized
• Clearly illustrates and develops key ideas
• Fully supported by research and documentation
• Displays a high degree of creativity and originality
• Displays sophisticated and superior use of language
• Is virtually free from errors in mechanics, usage, sentence structure and diction
• Well defensible
• Well presented
A financial analysis project in this category:
• Is well developed and organized, although it may have minor flaws in organization or paragraphing
• Illustrates and develops some key ideas
• Generally supported by research and documentation
• Displays good control of language and consistent tone
• Is generally free from errors in mechanics, usage, sentence structure, and diction, but not a consistent pattern of such errors
• Some difficulty with defending the plan
• Adequately presented
A financial analysis project in this category:
• Is adequately developed and organized
• Illustrates and develops one or two key ideas
• Some support and research
• May display occasional errors in mechanics, usage, sentence structure, and diction, but not a consistent pattern of such errors
• Financial analysis project has a number of open ended questions
• Adequately presented
A financial analysis project in this category may also have some positive qualities while exhibiting one or more of the following:
• Displays weakness in development or organization
• Reveals a number of errors in mechanics, usage, sentence structure, or diction in an otherwise adequate paper
• Suggests a lack of understanding of the assignment, a marked lack of understanding of the topics under discussion in the paper, or a superficial comprehension of the subject matte
• Papers that merely summarize fall in this category
• Financial analysis project raises more questions and there are answers
• Poorly presented.
A financial analysis project in this category:
• Is marred by a considerable lack of development and organization and/or displays a pattern of accumulated errors so severe the reader may have difficulty following the financial analysis project
• Displays serious errors in reasoning and/or serious frequent errors in sentence structure
• Indefensible
• Poorly presented
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