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Halleck Vineyard The Functional Requirements Analysis

Scenario:This scenario is about the global marketing campaign to promote a new international food & wine festival event product — the Sonoma World Wide Wine Week (SW4). In this scenario, San Francisco Convention & Visitors Bureau (SFCVB) in collaboration with its partner the Sonoma County Tourism Bureau (SCTB) have developed a strategy for staging a global food & wine educational experience to grow the economic impact in the region by creating a ?Mega Wine Country? that unites winemakers throughout the Bay Area from Mendocino to Monterey.This campaign features a promotional event held in Sonoma to attract leading sommeliers and wine lovers from around the world to a weeklong festival to learn about the wines of the region and its winemaking, as well as sample its wines with gourmet cuisine. This event is being conducted as a virtual enterprise that is part of a regional wine industry initiative coordinated by the SCTB and their event stakeholders, who are represented by Halleck Vineyard as the wine industry consortium leader, as well as by the hospitality collaborative led by Sonoma Mission Inn & Spa which serves as the SW4 meeting event headquarters & banquet host as a Michelin-starred venue. SW4 travel logistics and VIP tours will be managed by Authentic Wine Country. The official air transportation provider for SW4 is Virgin America Airlines and its global flying partners.These key stakeholders in the San Francisco-Sonoma travel, tourism, and hospitality business ecosystem need to develop their Information Technology (IT) Strategic Plans for implementation of Enterprise Information Management Systems that enable their collaborative destination & event marketing operations. They will use them for creation of an integrated set of internal/external marketing processes that maximize economic impact and visitor experience for the ecosystem by using collaborative marketing strategies for their to-destination and in-destination advertising campaigns.The event stakeholders as a virtual team need to develop an integrated plan to use these processes for managing the collaborative marketing operations of a global SW4 advertising campaign using interactive rich media including streaming video assets to mobile devices. This capability is planned to provide a sustainable competitive advantage for the ecosystem development of the San Francisco Bay Region as the top business and leisure destination in the world. SW4 is intended to be the premier ?Foodie? event of the year.After reading the scenario, write about the winery Halleck vineyard the functional Requirements Analysis:a. What is the infrastructure of the company Halleck vineyard? Roles and responsibilities?-On the essay please add about 6 to 7 figures and pictures.

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