how Apple understand consumer behaviour
Group project (8 page plus references, double spaced, 12-pt., Times New Roman). For this project, your group will need to choose a company that really seems to understand consumer behavior (Apple). Your job is to tell us about what you think they are doing well (25%), how it relates to what we’ve learned in the class (50%), and what other businesses can learn from them (25%). You will need to do research and use scholarly sources to support your arguments.
P.S please create outline prior to the beginning of the research and what are you doing, and make sure please to relate it to the consumer behaviour.
Our Class: consumer behavior
(What we’ve learned in the class)
Ch1 Introduction to Consumer Behaviour
Ch3 Learning and Memory
Ch4 Motivation and Affect
Ch5 The Self
Ch6 Personality, Lifestyles and Values
Ch8 Attitude Change
Ch9 Individual Decision Making
Ch10 Buying and Disposing
Ch11 Group Influence and Social Influence
Ch12 Income, Social Class
Ch14 Cultural Influences
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