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Assignment Requirements
 
ECO 201 Final Paper
Due Date
The paper is due at the end of Module 7 (However, various parts of the paper should be completed during the term).
 
Assignment: You are required to construct a case study/research paper during the course of the semester. The primary purpose of the paper is to:

Further understand the economic way of thinking and the accounting implications.
Give you an incentive to think critically about course information.
Apply economic principles and accounting principles to firms at microeconomic level in the U.S.

 
Goal: Construct a case study/research paper that examines a firm in the U.S. from a microeconomic standpoint and provide suggestions based on your findings.

Step 1: Choose a firm for your focus. In addition to picking a firm that you find interesting, you will likely want to pick a firm that has available data (or a firm that for which you can personally provide data). Publicly traded companies file reports with a great deal of data (preferred).
Step 2: You will need to complete an analysis of the following categories for your firm. You should complete each section as we cover it in the course – although the paper is not due until the end of Module 7. This will help you to reinforce topics from the course. The following must be included:

 
NOTE: Be sure to break your paper into the following sections with headings:

What does your firm do? Introduce your firm (Module 1)
How have supply and demand conditions impacted the firm in recent years? (Module 2)
Examine price elasticity of demand for the products your firm sells. (Module 3)
Examine the costs of production for your firm. (Module 5)
What is (are) your firm’s primary competitive advantage(s)? (Module 6)
Are there entry barriers for firms in this industry? (Module 6)
What substitutes are available for your product? (Module 6)
What is the market share for firms in the industry? (Module 6)
What market structure best describes the conditions your firm faces? (Module 6/7)
Based on the characteristics of your firm, provide advice regarding what you think the firm should do going forward and provide a prediction of their future. (Module 7)

 
Paper Requirements:

Length: Between 10 and 15 pages; title page and reference page do not count toward the total.
Title page including the name of your paper, your name, and a paper abstract (this is a brief summary of your paper; around 150 words).
Paper section:

o    An introduction that clearly introduces your firm and the goal of the paper.
o    The main body of the paper should clearly describe your findings and your suggestions.
o    A conclusion that summarizes and emphasizes your contribution.

The paper should be double spaced with times new roman font (size 12), 1 inch margins and justified text.
You should cite all sources that you use for data and analysis.
Resources should be cited on a reference page using APA format:

o    http://owl.english.purdue.edu/owl/resource/560/01/

Be sure to use proper spelling and grammar.
Additional Library resource databases containing company information, background and history, financial statements, SEC reports, SWOT analyses, scholarly journal, trade publication, magazine, and newspaper articles (including the Wall Street Journal), and market reports, can be found on the Library’s Company Information research guide: http://libguides.snhu.edu/companies .

 
 

Critical Elements
Exemplary
Proficient
Needs Improvement
Not Evident
Value

Introduction
The introduction emphasizes the importance of the paper, states the main topic, and clearly previews the structure of the paper.
(9-10)
The introduction states the main topic and previews the structure of the paper.
 
 
(8)
The introduction states the main topic, but does not adequately preview the structure of the paper. Main idea not clearly defined.
(7)
There is no clear introduction of the main topic or structure of the paper.
 
 
(0-6)
10

Writing
 
The paper uses proper sentence structure, grammar, spelling, and writing style.
 
 
(9-10)
The paper attempts proper sentence structure, grammar, spelling, and writing style, but contains several minor errors.
 
(8)
The paper attempts proper sentence structure, grammar, spelling, and writing style, but contains numerous minor errors.
(7)
The paper does not follow proper sentence structure, grammar, spelling, and writing style at all.
 
(0-6)
10

Content
The paper clearly makes a significant claim and effectively describes the findings and suggestions.
(36-40)
The paper presents a solid topic and adequately describes the findings and suggestions.
 
(32-35)
The paper topic is weak and/or underdeveloped. Description not necessarily clear or relevant.
(28-31)
The paper topic is unclear. There is limited use of any relevant supporting description.
(0-27)
40

Conclusion
The paper conclusion is strong, clear, and concise. The conclusion thoroughly summarizes the ideas in the paper and emphasizes the importance of the issue.
(9-10)
The paper conclusion is well organized. The conclusion summarizes some of the ideas in the paper and attempts to emphasize the importance of the topic.
(8)
The paper conclusion vaguely discusses the topic, but does not clearly summarize the ideas and importance of the paper.
 
(7)
There is no clear conclusion. Summary and emphasis of the importance of the topic are non-existent.
 
 
(0-6)
10

References
Effective and appropriate use of sources. Sources are properly cited in the text and documented in the reference page.
 
 
(27-30)
Adequate use of sources. Sources are properly cited in the text and documented in the reference page.
 
 
 
(24-26)
While sources are used, they are not always appropriate or relevant. More sources would be helpful. Sources are cited in the text and documented in the reference page.
(21-23)
No use of appropriate sources. Sources are not properly cited in the text or documented in the reference page.
 
 
(0-20)
30

Earned Total:
Comments:
100

 
 
 
 
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