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Individual Assignment: Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business

Individual Assignment: Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business
Purpose of Assignment
Students have the opportunity to research a company and industry using University of Phoenix IBISWorld and other databases to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Business Model and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. A final paper and presentation is due in Week 5.
Resources Required
•    University of Phoenix Material: Business Model and Strategic Planning Outline
•    University Library: IBISWorld, Mergent Online, Hoover’s databases
•    Strategic Management, Ch. 4. 5, & 6
•    Crafting and Executing Strategy, Ch. 3, 4, & 5
Grading Guide
70 Percent    Met
Partially Met    Not Met
•    Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
•    Describe how the division addresses customer needs and achieves competitive advantage.
•    Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
•    Explain how the vision, mission, and value of the new division align with the company’s mission and vision.
•    Summarize how the vision, mission, and values guide the division’s strategic direction.
•    Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics and its alignment to those of the company.
The paper is between 1,400 and 1,750 words in length.
Total Available    Total Earned
7    #/7
Writing Guidelines
30 Percent    Met
Partially Met    Not Met
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available    Total Earned
3    #/3
Assignment Total        10    #/10
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