Interview:
Have you heard of Subway Sandwiches?
â–¡ Yes â–¡ No
Have you ever purchased anything from Subway?
â–¡ Yes â–¡ No
How often would you visit a Subway branch per month if one were to
open in Ras Alkhaimah?
â–¡ 0 â–¡ 1-5 â–¡ 6-10
â–¡ 11-15 â–¡ 16-20 â–¡ Too often
Which area do you currently live in / closest to?
â–¡ Ras Alkhaimah â–¡ Its outskirts â–¡ Very far â–¡ City Centre â–¡ Other
How would you rate the service and environment inside Subway branches?
â–¡ 1 (best) â–¡ 2 â–¡ 3 â–¡ 4 â–¡ 5 (worst)
What is your gender?
â–¡ Male â–¡ Female
What is your age?
â–¡ 5-9 â–¡ 10-14 â–¡ 15-19 â–¡ 20-29 â–¡ 30-39 â–¡ 40+
Sample Interview Results:
Sample size: 50 people
Have you heard of Subway Sandwiches?
No: 2% (1) Yes: 98% (49)
Have you ever purchased anything from Subway?
Yes: 54% (27) No: 46% (23)
If you answered NO to the last question, if one branch were to open in
Ras Alkhaimah would you ever visit it? Yes: 17% (4) No: 83% (19)
How often would you visit a Subway branch per month if one were to
open in Ras Alkhaimah?
Which area do you currently live in / closest to?
Ras Alkhaimah: 23 its outskirts 10 Very far 5 City Centre: 11 Other: 1
If you have visited a Subway restaurant, how would you rate the
service and environment inside Subway branches?
What is your gender?
Male: 58% (29); Female: 42% (21)
What is your age? 5-9: 0; 10-14: 1; 15-19: 7; 20-29: 14; 30-39: 20; 40+: 9
Other information collected:
Property Prices:
Ras Alkhaimah Average- £154,052
Socio-economic profile- Educated population, nearly 3 times the
national level of professionals
Attitudes- 60% more likely to be a vegetarian
Financial- affluent areas – 4.5 times more people earning £40,000 per
annum than national average
Leisure- Winter holidays are 73% more popular and long holidays are
2.7 times more popular than national average. Eating out is extremely
popular here, particularly in the evenings. All types of cuisine are
popular (excluding English). Very active people- do lots of sports and
activities.
Food and Drink- consumption of meat products is well below national
average. Most popular grocery products are ground coffee, dog food,
mineral water, fresh fish and fresh fruit.
People- 448,624 people in Ras Alkhaimah: 47.6% of people are 20-49 years old and 6,954 young professionals in Ras Alkhaimah.
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