The viral campaign for 2008’s The Dark Knight was incredibly innovative for its time. Is it, though, an example of transmedia storytelling?
Core readings and references
2. Giovagnoli, Max. (2011). ‘Chapter 2: Plan Transmedia.’ In Transmedia Storytelling: Imagery, shapes and techniques,pp. 34-54. Halifax, Canada: ETC Press.
3. Manovich, Lev. (2001). ‘The database.’ In The language of new media.Cambridge, USA: The MIT Press, pp. 218-243.
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