kahtoola k10 crampons
write a memo about top engineering characteristics, design components, or design decisions to justify mathematically the viability of my project. and my project its about kahtoola k10 crampons and its already built up but there is a problem with it i have to fix the stronger buckle and replaced with double D_ring.
so write the memo and answer it based on this , also i will upload the assignment paper and other material
Advertising Analysis – Due at the beginning of class, Nov. 17, 2014
Undertake a semiotic analysis of the following advertisement, showing how meaning is constructed.
Consider signs, signifiers, connotations, codes, and anchorage, as well as the possible ideological
meanings of the advertisement.
Please note – for each question you must (a) define the term in question, (b) provide an example of
each term from the ad, and (c) explain how these examples might be interpreted (i.e., what do they
mean / what do they signify?)
1. Introduce this ad by explaining it as a text operating within a context. (10 marks total)
2. How can you understand this ad using denotation (5) and connotation? (5) (10 marks total)
3. Pay specific attention to the Tough Mudder logo. How does this function as a sign? (10 marks)
4. Examining the image of the woman, how can you see the existence of iconic (5), symbolic (5), and
indexical (5) signs? (15 marks total)
5. Explain anchorage in this ad. (5 marks)
6. Who is the inscribed reader (5) for this ad? Explain this by referencing the ad’s implied narrative
(5). (10 marks total)
7. Explain the paradigmatic (5) and syntagmatic (5) meaning of the ad. (10 marks total)
8. Point out the existence of metaphor (5) and metonym (5) in the ad. (10 marks total)
9. What ideological meanings can be seen within this media text? (10 marks total)
10. Conclude by arguing how well a semiotic analysis of this ad reveals the underlying meanings of this
ad. (10 marks total)
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