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kahtoola k10 crampons

kahtoola k10 crampons
write a memo about top engineering characteristics, design components, or design decisions to justify mathematically the viability of my project. and my project its about kahtoola k10 crampons and its already built up but there is a problem with it i have to fix the stronger buckle and replaced with double D_ring.
so write the memo and answer it based on this , also  i will upload the assignment paper and other material
Advertising  Analysis  –  Due  at  the  beginning  of  class,  Nov.  17,  2014
Undertake  a  semiotic  analysis  of  the  following  advertisement,  showing  how  meaning  is  constructed.
Consider  signs,  signifiers,  connotations,  codes,  and  anchorage,  as  well  as  the  possible  ideological
meanings  of  the  advertisement.
Please  note  –  for  each  question  you  must  (a)  define  the  term  in  question,  (b)  provide  an  example  of
each  term  from  the  ad,  and  (c)  explain  how  these  examples  might  be  interpreted  (i.e.,  what  do  they
mean  /  what  do  they  signify?)
1. Introduce  this  ad  by  explaining  it  as  a  text  operating  within  a  context.  (10  marks  total)
2. How  can  you  understand  this  ad  using  denotation  (5)  and  connotation?  (5)  (10  marks  total)
3. Pay  specific  attention  to  the  Tough  Mudder  logo.  How  does  this  function  as  a  sign?  (10  marks)
4. Examining  the  image  of  the  woman,  how  can  you  see  the  existence  of  iconic  (5),  symbolic  (5),  and
indexical  (5)  signs?  (15  marks  total)
5. Explain  anchorage  in  this  ad.  (5  marks)
6. Who  is  the  inscribed  reader  (5)  for  this  ad?  Explain  this  by  referencing  the  ad’s  implied  narrative
(5).  (10  marks  total)
7. Explain  the  paradigmatic  (5)  and  syntagmatic  (5)  meaning  of  the  ad.  (10  marks  total)
8. Point  out  the  existence  of  metaphor  (5)  and  metonym  (5)  in  the  ad.  (10  marks  total)
9. What  ideological  meanings  can  be  seen  within  this  media  text?  (10  marks  total)
10. Conclude  by  arguing  how  well  a  semiotic  analysis  of  this  ad  reveals  the  underlying  meanings  of  this
ad.  (10  marks  total)

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