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Marketing

Assignment :
 
This is an essay entitled “Marketing across cultures impacts upon the marketing mix elements and the managing of the marketing effort”. Discuss.
 
 
You are advised to consider a limited number of elements and discuss these in depth rather than superficially covering many. You are expected to consider the management of the marketing effort on a global scale.
 
You will be assessed on the selection, description, illustration and theoretical underpinning in your essay.
You may use headings but not bullet points.
You are advised to look at the assessment form below .
 
 
 
 
Individual Assignment
Assessment, Grading and Feedback Sheet
 
 
 

Individual Assignment
 
Assessment, Grading and Feedback Sheet
Student Name:
 

Assessment Criteria
Comments
%
out of 100%

 
Evidence that the student has conducted thorough academic research and used a wide range of sources.

 
X 0.40
=
 
 

 
Evidence that the student has understood and applied relevant theory and marketing strategy to explain and justify the operations recommended.
 

 
X 0.30
=

 
A well-presented piece of work, which is well-written and
Informative. Is well referenced, and includes full bibliography.

 
X 0.30
=

 
 


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