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Marketing across cultures impacts upon the marketing mix elements and the managing of the marketing effort

This is an essay entitled “Marketing across cultures impacts upon the marketing mix elements and the managing of the marketing effort”. Discuss.
You are advised to consider a limited number of elements and discuss these in depth rather than superficially covering many. You are expected to consider the management of the marketing effort on a global scale.
Please you have to write at least 3 theories.
You will be assessed on the selection, description, illustration and theoretical underpinning in your essay.
You may use headings but not bullet points.


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