This is an essay entitled “Marketing across cultures impacts upon the marketing mix elements and the managing of the marketing effort”. Discuss.
You are advised to consider a limited number of elements and discuss these in depth rather than superficially covering many. You are expected to consider the management of the marketing effort on a global scale.
Please you have to write at least 3 theories.
You will be assessed on the selection, description, illustration and theoretical underpinning in your essay.
You may use headings but not bullet points.