WE WRITE CUSTOM ACADEMIC PAPERS

100% Original, Plagiarism Free, Tailored to your instructions

Order Now!

Marketing Communication

Assignment Requirements
 
“Comparative analysis of integrated marketing communications mix strategy for Retailers: Sainsbury’s vs. Your Chosen Competitor”
Imagine that you are appointed as International Strategic Brand Manager for a retailer of your choice (choose from this list: Tesco, Morrison, Waitrose, Carrefour, M&S, Ice Land, Lidl, Aldi, etc.). Given Sainsbury’s popularity within certain consumer groups it is one of your major competitors. Your company assigned you to provide a comparative analysis report which examines marketing communications strategies and mix used by Sainsbury’s versus your selected retailer (select only one to compare with Sainsbury’s). Based on your report, your company will decide what action to take to enhance their market competitiveness by utilising strategic marketing and branding tools.
You are expected to use intellectual skills and judgement and apply your theoretical knowledge on integrated marketing communications as well as your wider business knowledge to prepare a comprehensive analytical report which critically addresses these questions:
1. What are the slogans and marketing messages used adopted? What type of media and marketing campaigns are used to attract consumers? What is the image projected to the consumers? How well they are working so far?
2. What are the marketing communication strategies you would recommend to your company to enhance their competitiveness.
 
Brunel Business School
Bachelor of Science
TITLE   Marketing Communications        MODULE CODE MG2048_LIBT
 
Submission Date: Thursday 28 Aug 2014 12:00 (noon) on Blackboard Learn
 
“Comparative analysis of integrated marketing communications mix strategy for Retailers: Sainsbury’s vs. Your Chosen Competitor”
 
Imagine that you are appointed as International Strategic Brand Manager for a retailer of your choice (choose from this list: Tesco, Morrison, Waitrose, Carrefour, M&S, Ice Land, Lidl, Aldi, etc.). Given Sainsbury’s popularity within certain consumer groups it is one of your major competitors. Your company assigned you to provide a comparative analysis report which examines marketing communications strategies and mix used by Sainsbury’s versus your selected retailer (select only one to compare with Sainsbury’s). Based on your report, your company will decide what action to take to enhance their market competitiveness by utilising strategic marketing and branding tools.
 
 
You are expected to use intellectual skills and judgement and apply your theoretical knowledge on integrated marketing communications as well as your wider business knowledge to prepare a comprehensive analytical report which critically addresses these questions:
 

What are the slogans and marketing messages used adopted? What type of media and marketing campaigns are used to attract consumers? What is the image projected to the consumers? How well they are working so far?
What are the marketing communication strategies you would recommend to your company to enhance their competitiveness?

 
 
Notes:
 

The assignment should not exceed 3000 words and should be presented in report format, not as an essay. You are allowed to include any reasonable amount of supporting material in an Appendix.
You should draw upon your personal research done at the library, through the Internet and the recommended reading and material covered throughout the module. Please reference carefully all your research sources.
You are asked to use only secondary research for this assignment. You are encouraged to be innovative in your quest for answers, by using images, advertisement examples etc.
You are encouraged to make full use of GMID – Global Market Information Database, ABI/Inform, FAME, FT and other databases which are available as Electronic Resources by the Brunel Library.
Please adopt a critical but constructive view supported by factual information, not just personal opinions. If quoting other people’s work, please use the accepted form of academic referencing (Harvard style referencing).

 
You will be assessed on:
a)   How critically you present the literature review and market review.
b)   The depth and relevancy of your arguments.
c)   Your analytical skills.
d)   Your objectivity in identifying problems and limitations.
e)   Your presentation style.
 
Additional guidelines
 
Use of reference materials
 
The reference material used to refer to the company (market review) should be recent (2-3 years or less) and not old.
 
Other literature used can be from any year.
 
Report format***
1. E-Cover page (include the word count)
2. Table of Contents (with page numbers)*           3. Executive Summary (Max of a page of brief description of the report)4. Introduction 5. Market Review (Perfume market within a specific country)6. Literature Review (previous models/theories/framework to support your analysis and previous studies to support your argument)7. Critical Analysis and Discussion (of the main two questions to identify a strategy to enhance competitiveness of your chosen company)8. Conclusions9. Recommendations (7 & 8 can be combined under one heading)10. References (bibliography; sources used in the assignment)**11. Appendix (only relevant, succinct material) Notes:* Don’t forget to number your pages and don’t forget to spell check your entire assignment.** Please reference your sources carefully using the Harvard Referencing System.*** You can customise /adapt these headings to suit your individual needs. The following do not count towards the word limit: e-cover page, table of contents, executive summary, reference list (i.e. bibliography) and the appendix. Introduction, market and literature review, critical analysis and discussion, conclusion and recommendations do count towards the word limit.
 
Order Now
https://thecustomwritings.com/order/
YOU CAN ALSO PLACE OTHER SIMILAR ORDERS ON OUR WEBSITE AND GET AMAZING DISCOUNTS!!!

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Instant Quote

Subject:
Type:
Pages/Words:
Single spaced
approx 275 words per page
Urgency (Less urgent, less costly):
Level:
Currency:
Total Cost: NaN

Get 10% Off on your 1st order!