Marketing Communications Plan
The aim of this coursework is to produce a Marketing Communications Plan, based on a current communications campaign. Your task is as follows:
You should choose a current (2014/15) UK advertising & communications campaign for any Mondelez International brand (Cadburys, Milka chocolate, Nabisco biscuits, Carte Noire coffee etc). Visit their website for more details of brands: www.mondelezinternational.com
You should collect the following information & include it in your report (note- report format please):
1) A copy of the current press, magazine, poster or link to current TV advert.
2) Any publicity details or direct marketing details.
3) Sponsorship details & sales promotional details (if applicable).
4) Copy of the company and/or brand’s (or the campaign’s) website homepage.
5) An analysis of the brand’s social media presence.
Use the Creative Club database on the University e-Library (Locate) to find an advert, or you can cut out an advert from a magazine or newspaper.
Use Business Source Complete/EBSCO to access information about your chosen brand.
Details about UK campaigns are available via trade magazines (eg. Marketing, Marketing Week, Campaign, etc), which are available in the Library, or via Brand Republic website (www.brandrepublic.co.uk)
You must include pictures/copies of all these items in the appendix of your report. Hard copies of any print adverts should be scanned into the appendices of your report.
To help in the analysis of your chosen campaign, it is advisable to use the following framework suggested by Chris Fill in Essentials of Marketing (Ch. 5).
Part A (of coursework):
Context Analysis (or situation analysis) for your chosen brand/product/service, including customer details (analysis of the consumer buyer behaviour etc).
Marketing Communications Objective(s): what are the communication objectives for your chosen campaign? (refer to DRIP framework in Chris Fill’s book).
Marketing Communications Strategy (& position): what is the brand position, and how does the brand communicate this? Please include positioning map, plotting your chosen brand vs direct competitors.
Communications methods: what is the main message/design of message and what marketing communications tools are being utilised in this campaign?
Scheduling: What are the (rough) timings of the marcoms campaign?
Resources (financial & human resources): Financial resources refers to the overall cost/budget for the campaign. The human resources refers to details about who designed the campaign (i.e. which advertising or creative/media agency were involved).
Control & Evaluation & Feedback: how do you think the campaign’s success will be measured?
Part B (of Coursework):
Managing Corporate Reputation
At a time when the reputation and trust held in businesses is falling, it is critical for companies to manage and improve their corporate reputations (Fill, 2013). Please describe an activity or ‘good cause’ or charity that your chosen company supports in order to enhance its corporate reputation. Discuss the effectiveness of such an alliance, particularly in terms of the company being perceived as a ‘good’ corporate citizen, and in terms of fulfilling its corporate social responsibility obligations.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT ?
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.