100% Original, Plagiarism Free, Tailored to your instructions

Order Now!

Marketing Mix

Marketing Mix
Marketing mix is defined as the combination of price, product, and promotion and place aspects of a product to satisfy the needs of the customers in the market. These components are applied to meet the goals of marketing plan. Other ingredients such as people, process and physical evidence have been added to the components of marketing mix. The overall goal of integrating marketing mix in business processes is to add value to the marketing process while satisfying the needs of the consumers (Banting & Ross, 2010).
The iPhone is a product manufactured by Apple Inc. and is marketed to the global market. The iPhone is a smart phone product which has innovative features and has been readily accepted in the global markets. The price of the iPhone is relatively favorable to all people in the market. Apple has established the strategy of using online stores and retail stores to market its products. The online stores are also used to promote the products to various groups of consumers. The company has distribution centers located in different countries to ensure that the iPhone is accessible to all consumers in different parts of the world (Apple, 2010).
Marketing mix enables marketers to use their resources better to achieve a better market position. By applying the principles of the marketing mix, marketers get better strategies of maximizing profits and minimizing losses during the marketing process. Marketers are able to satisfy the needs of the customers by applying different marketing mix elements. In addition, consumer value is obtained when customers get the products they require at the right place, right time and in the right price (SAS, 2010).
Marketing mix increases the satisfaction of marketers by enabling them to communicate with their consumers about the products offered in the market. Through the marketing mix strategies, the gap between consumers and marketers is reduced because the two parties are able to understand each and this satisfies the needs of all stakeholders in the market. When marketers present their products in the right place, right time and conduct appropriate promotion, they are able to capture consumer demand and in the long run attain consumer loyalty (SAS, 2010).
Marketing mix is used when selecting new products or services by identifying the best price, place and promotion for the product as compared to similar products in the market. As a consumer I would use the marketing mix strategies of other products in the market to compare the appropriate strategies of selecting new products or services in the market. Marketers with better strategies of promoting, pricing, locating and matching the products aspects to the particular needs of the consumers get higher sales. These strategies should be applied when delivering new products or services to capture market demand (SAS, 2010).
Marketing mix can be used in a seamless value chain to transport the product or service to the customer by providing better strategies of identifying the specific needs of customers and delivering the products to fulfill the needs. By the use of marketing mix, ingredients marketers are able to satisfy the needs of customers while maintaining profitability of the organization. There is value added to the products when marketers deliver the right product at the right time and at the right place (SAS, 2010).

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Instant Quote

Single spaced
approx 275 words per page
Urgency (Less urgent, less costly):
Total Cost: NaN

Get 10% Off on your 1st order!