The marketing plan has 3 parts. The first part includes general area that is going to be covered in 5 pages and the second part that is more specific that is going to be covered in 2 pages.
Present a marketing plan for a new or enhanced healthcare product or service focusing on performance health. For example if you are going to talk about vitamins, this is the general part that must be covered in the first 5 pages and you should then narrow it down to what specific vitamin you are going to focus on the second part. Must include demographic and demand analysis research. I would like for you to research on a product considering a latino market only. How would you attract latinos to be more healthy? Take into consideration price and how the products attract them more if the product is more related to the culture such as Zumba. Latinos are more inclined to practice Zumba because it’s fun and parties like.You have to identify the product, how to improve it, what is going to be different if the product or service already exists and what is the problem such as price, availability and come with the corresponding solution.
Document sources with appropriate bibliographic and electronic citation protocols in APA style. Prepare a short promotional piece for your marketing plan’s product or service. It can be an announcement, an advertisement, a television or radio script or public service announcement, a flyer, a brochure, a letter, an invitation to an open house or other event, a press release or whatever you consider the most appropriate communication vehicle to introduce or promote the new product or service to the target population. Ad critique: Select an ad for a healthcare product or service and submit a 1-2 page critique of it, applying the concepts branding, advertising and promotion. Submit a copy of the ad with your critique.
Marketing Plan– written plan with documented research
MarCom Piece Message to inform customers about the product or service of your marketing plan
Ad Critique 1-2 page critique of an ad for a healthcare product or service
Key words that must be included:
Marketing Strategy, The Environment of Marketing Strategy, Buyer Behavior, Marketing Research, Marketing Segmentation, Developing Customer Loyalty, Product Strategy, Price & Distribution, Promotion, Adverting, Sales and Sales Management, Controlling and Marketing
so that is 5 pages for the general service or product being researched, 2 pages for the specific area of that product or service, 1-2 pages for the ad critique and 1-2 pages for the marketing comunication piece.
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