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Marketing Plan introducing “Go Girl” energy drink into Spain

Assignment Requirements
 
Create a comprehensive marketing plan to introduce “Go Girl” energy drink into Spain. This plan will vary depending on the international strategies and the concepts you have learned in class.
The marketing plan should follow the outline offered in Part 6, Section IV: “Preliminary Marketing Plan” in the course text International Marketing.
http://highered.mcgraw-hill.com/sites/dl/free/007352994x/862077/cat2994X_cn_579_588.pdf
Your final paper and plan must include the following components (consider using them as headers in the paper):
Situation and analysis
Objectives and goals
Strategy and tactics
Selecting mode of entry
Budgets
Action programs
Your portfolio should be a professional Word document, 8-10 pages long, and cover all aspects of an International Marketing Plan. You must use 5-7 sources to support your plan, and you must document them correctly using APA formatting per CSU-Global standards. The CSU-Global Library is a good place to find credible sources to support your plan.
 
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