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Marketing Plan: Purl Cocktail Bar

Marketing Plan: Purl Cocktail Bar
Please see the files attached:
1. report instruction
2. Marketing plan template
3. Example of marketing objectives
4. Course textbooks
This work is a marketing plan for the cocktail bar named Purl (situated in London). You have to analyse, create a strategy and do the following subjects stated in the file. However, please remember that you are acted as you are hired by Purl, so do not tell the company how many products they have, keep it brief. Also, you need to have relevant theory and models to support the marketing plan. It is recommended to use reliable sources such as Mintel (for business statistics, Emerald insight (for academic articles) and course textbooks (for everything).


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