This is an individual case study that requires you to undertake extensive research regarding a specific organization with regard to how it has used contemporary marketing management to grow its market share. The assignment requires you to undertake the following:
Select an organization based in Australia for your case study. It is recommended that the organisation be public and have some available information on its operations such as its web site, annual reports or being referred to in the media. Using marketing theory, critique the organisation’s application of its marketing plan and its influence on:
Itisanticipatedthateachsectionwill have around 200to 400wordsofcontent,totaling 2,000 fortheentireassessment(+/-10%).
Utilise the Harvard style of referencing throughout this assessment. This should include a minimum of 10 referencesof which atleast5mustbesourcedfromjournals.
Note: References sourced from Wikipedia will not be accepted and penalised.
Include the following sections as part of your report:
· Background to the topic
· Theoretical framework
· Responses to the impact of the marketing initiative of the firm on its
3. Promotion &
4. Place (distribution)
· Practical implications
· List of references
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