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Marketing strategies of major car manufacturers in emerging markets

Questions for Dissertation Interview
This study’s main objective is to investigate the marketing strategies used by major car manufacturers in Turkey. The study aspires to increase the company’s market share and profit margin (Miller, 2009). The study also aims at investigating the difficulties that car manufacturers in Turkey have been experiencing. A sample of four major car manufacturing firms including Mercedes, BMW, Peugeots, and Renault will be taken. The study will employ interviews to collect data from the marketing managers of the selected firms in the Marketing department. Both structured and unstructured questions will be employed. The responses shall be recorded on a data collection sheet for the purposes of data analysis and interpretation (Halligan & Shah, 2010). Recommendations will be made thereafter based on the findings of this study. The following are some of the interview questions that will be asked:

When did this company started, and which model of vehicles did your company started producing at the time of its inception?
Which marketing strategies have your company been using to promote the model of vehicles produced for the emerging markets?
Have you ever been actively involved in a marketing team to conduct a market analysis of the emerging markets? What were the outcomes of the analysis?
Is there any importance that your company attaches to research and development programs?
What vehicle model is your company designing as a result of research and development?
Are you part of the product development team in this company?
Which challenges is your company facing when it comes to product development within the emerging markets?
Which market penetration strategies is your company using to penetrate into emerging markets, especially when marketing a new model of vehicles?
How does your company ensure that the models of vehicle produced are unique from other automobile companies?
How does your company promote employees’ growth and development; is there any special training that your company has designed for its employees?
Which marketing campaigns has your company conducted recently?
Which tools does your company employ to ensure that the marketing campaign becomes a success?
What is the most challenging experience has your company been experiencing recently in the emerging markets?
Is your company using any e-marketing tools to promote the model of vehicles that are being manufactured?
How is your company working towards ensuring that such challenges are being overcome?
Which marketing steps does your company take when launching a new product into the emerging markets?
Who are your major competitors in the emerging markets?
How does your company deal with competition from the emerging markets?
What is the most expensive car model to be produced in this company?
How does your company maximize profits while minimizing production and distribution costs in the long run?
Where does your company want to be five years from now?
Which measures have your company put in place to ensure that the set goals and objectives will be realized within the stipulated time frame?

The above interviews questions will be employed to conduct research. The interviews allow the interviewer to obtain an immediate feed back from the participants and clarify issues that are not clear. This makes interviews the most appropriate tool for this study.

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