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Case study; McCormack
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Case Study Outline McCormack
Section I- Problem Identification (Statement) Page 1
Major Problem: Site the problem or managerial dilemma Remember, “The problem named is the problem solved.”
Minor Problem: What are some of the other problems?
Evidence of Problem: Financial statements, record of sales, public relation problems,
staff turnover, quality issues, customer service complaints, etc.
Section II- Supporting Facts/Summary of Facts
Research on ways to solve the problem.
Best practices of industry leading organizations
How have other organizations dealt with similar issues
Section III- Analysis
What your understanding of the situation is and what the final state should be. Literature review and bibliography information will impact analysis,
Section IV Alternative Solutions (three- five alternatives)
Course of Action (COA) what are the possible solutions to the problem? Develop several alternative solutions, with the pros and cons of each. Then compare and contrast, or war game the solutions to determine which COA will provide the best solution for the current situation. The first solution is always, “Do Nothing” as leaving the status quo in place is a COA, what would happen if the organization leaves the situation as is? Then start listing alternate solutions.
1. 1) Do Nothing (Do Nothing is always the first alternative) Pro: i.e. Will not alienate primary market
Con: i.e. Declining sales financial ruin
2. 2) Course of Action #2 (COA) a. Pro:
b. Con
3. 3) Course of Action #3
a. Pro:
b. Con
4. 4) Course of Action #4
a. Pro:
b. Con
There is no minimum or maximum number of COAs to develop, but 3-5 is a good
Section V- Recommended Solution
Which COA do you recommend? Compare them and recommend best for current situation. Tell what you would do
Case Study Outline McCormack
Use Bullets or paragraphs
Justify it, why is it the best solution?
Give a quick Implementation Plan, how would the organization put the COA in place or in action

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