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Measurement and Decision Making in Accounting

Assignment Requirements
Assessment Detail
GB519 Assessment 1: Case Study 1
Length: 1000 words
Description: Information, decisions, frameworks and responsibilities
The case study has been drawn from Chapter 1 of Jackson et al (2008).
Elaine Shumate has been working for GSM, a pharmaceutical research company for more than seven years. It is her first job since finishing her graduate work in molecular biology and her performance evaluations have been exemplary. Unfortunately, she is not prepared for the situation facing her now. GSM has invested heavily in a molecular identification process (MIP) that top management believes has great promise for the future.
If all goes well, the company plans to patent the process and license it to pharmaceutical companies to use in medication production. Elaine is the lead manager on MIP, and she fears that latest research results are not as promising as appeared earlier. Blake Walton, Vice
President of Research, is to meet Elaine to discuss results. After a brief discussion, Blake suggests that Elaine should take another look at the latest results. He does not believe that her interpretation of the data is correct.
Elaine looks over the company’s earlier cost estimates and operating income projections. At that time the estimated research and development costs were $140 Million and annual operating income was expected to be $25 million. However, the latest results indicate that MIP may have fewer pharmaceutical applications than was originally believed.
Elaine speaks with Richard Lawrence, Vice President Sales, who suggests that MIP is likely to generate operating income of $17.5 million a year if the recent results continue after further testing. Elaine knows that Blake will not be pleased.
Blake is scheduled to meet with the board of directors next week to discuss the need for additional investment capital in the next year, and the company’s plans for a public stock offering in the next several years. Elaine stands to benefit substantially from stock options if the company goes public. GSM’s future may ride on the outcome of that meeting.
Question to the Case above:

Elaine has to decide what stance she is going to take
How strongly she will support that stance.
What should she decide? Why?

Provides a clear, well-considered, insightful and convincing stance. Provides a broad and in-depth analysis with insightful and convincing rationale supporting the stance. Fully and skillfully supported by relevant evidence from research and forum postings
Provides logically organized, highly relevant information/data and critically interprets that data. Provides an in-depth and logical explanation and skillful integration of how various factors impact on the decision-making process. Fully and skillfully supported by relevant evidence from research and forum postings.
Clear and logical structure and organization with a clear and well-integrated introduction, body and conclusion. Conclusion is convincing and logical, clearly and skillfully draws from the body of the report. Adheres to the word limit. Accurately applies Harvard referencing standard.
The Assessment Rubric for Assessment 1 Case Study is set out below.
GB 519 Assessment 1 Rubrics: Responsibilities
To achieve the best in your assessment and improve your level of mastery of the subject learning outcomes, review both the assessment and subject mastery level rubrics in this document.
The assessment rubric sets out the specific criteria that will be used to assess this task and descriptions of different levels of achievement for those criteria. The different levels of achievement for each criterion have a range of marks attached.
It is important to note that this task has been designed to measure in whole or in part the subject learning outcome(s) following the assessment rubric. The subject mastery level rubric describes different levels of performance against the learning outcome. Reviewing the subject mastery level rubric(s) in conjunction with the assessment rubric will give you better understanding of the requirements of this task.
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