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Media Buying

Media Buying
Project description
You work for a publicity firm that has been hired by the next teen heartthrob to do the publicity for his record release and tour launch. Your team is tasked with buying magazines for this campaign. The target market for the campaign are girls between the ages of 12 and 17. Write answers to questions 3, 4 and 5.
1. Using the MRI Pocketpiece identify three magazines that serve this target market.
2. Locate the media kit (or advertising kit) for each magazine.
3. Using the media kit calculate the price for three full page black and white (if available) and three full page color ads, in three consecutive issues of the magazine.
4. Based on your research what is the reach of this campaign?
5. What is the total cost of the campaign (3 full page ads in three different magazines, show three times)
6. What did you learn from this assignment about media buying?
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Added on 08.06.2015 13:34
Here is the Media Kit link:

SI Home Page


TEEN (12-17) 2014
Audience (000)            Readers Per Copy            Median Age            Median Household Income            Print + Digital Audience (000)
Magazine    Circulation (000)    (*)    Teen    Men    Women    Teen    Men    Women    Teen    Men    Women    Teen    Men    Women    Teen    Men    Women
Total Teen Population    N/A        24570    12604    11966                15.1    15.1    15.1    66585    67817    65386
Cosmopolitan    2,661    *    771    75    696    0.29    0.03    0.26    16.4    17.2    16.3    58849    103083    58568
Game Informer    5,650    *    3002    2582    420    0.53    0.46    0.07    15.2    15.2    15.1    44705    45721    39604
Glamour    2,255    *    990    66    924    0.44    0.03    0.41    15.7    13.8    15.8    59994    82306    58696
In Style    1,672    *    656    135    521    0.39    0.08    0.31    16    17    16    65808    44163    66832
J-14    245    *    1177    166    1011    4.8    0.68    4.13    14.5    13.7    14.6    50592    55493    39381
National Geographic    3,617    *    2256    1160    1096    0.62    0.32    0.3    14.8    15.2    14.4    62559    75460    60263
National Geographic Kids    1,164    *    1636    580    1056    1.41    0.5    0.91    14.1    14    14.1    51420    47643    60797
People    3,560    *    2609    539    2070    0.73    0.15    0.58    15.3    15.2    15.3    65653    77790    64631
Popstar!    112        1510    171    1338    13.48    1.53    11.95    14.3    12.9    14.4    46726    49047    43682
Reader’s Digest    5,097    *    887    300    587    0.17    0.06    0.12    15    14.7    15.6    59482    77973    49459
Rolling Stone    1,440    *    826    359    466    0.57    0.25    0.32    15.7    16.3    15    37830    49385    37046
Seventeen    1,923    *    2561    227    2334    1.33    0.12    1.21    15.7    14.7    15.7    56092    44965    64333
Sports Illustrated    3,119    *    1649    1393    256    0.53    0.45    0.08    15.2    15.1    15.8    79589    78895    82992
Sports Illustrated for Kids    649    *    1166    922    244    1.8    1.42    0.38    13.8    14.1    13.1    64585    65516    52298
Teen Vogue    984    *    1532    137    1396    1.56    0.14    1.42    15.4    17.3    15.2    62699    41729    66810

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