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MK528 channel conflict and resolution

Assignment Requirements
 
Individual Paper and Slide Presentation: Identifying, Describing and Analyzing Frameworks for Channel Design and
Channel Coordination and Management
Students will write a paper identifying, describing, and analyzing frameworks for channel design, coordination and management. Analysis will
focus on how design contributes to effective coordination and management
The paper will be based on information from public secondary sources, company web sites, as well as your own professional experiences and
insights. surveys and primary research are encouraged but not required. topics for consideration are:
Pick one
§ Assess the role market access plays in a company’s business model
§ Segment a market for optimal channel design
§ Assess and satisfy the service output demands of your end-users
§ Identify channel partner needs
§ Policies and procedures used in channel partner management
§ Tools for channel partner evaluation and performance measurement
§ Roles and responsibilities of channel partners
§ Reward and recognition programs based on channel partner performance
§ Channels/tiers of distribution needed – both domestic and international routes to market
§ Value Activities Performed by Channel Partners
§ Trends in Channel Management
§ Legal Considerations
§ Determine the power positions of different channel members
§ Identify how to use channel power to bring about productive change in the channel’s operation
§ Identify potential gaps in channel performance on either the demand or the supply sides and create a channel design to prevent them
§ Identify costly activities among channel partners optimizing the allocation of channel activities to increase market access efficiency and boost
profitability
§ Developing joint planning processes with channel partners
2. The final report profiles the relationship between design and coordination and management. The final report may be diagnostic
and prescriptive. Where appropriate use course concepts. Your final report must not exceed ten double-spaced, 12-point font, 1-inch
margin pages. Exhibits can be added and are not included in the page total. Your presentation should be a top-line summary of the key points
from your report.Graduate Percentage Scale: 0.00 – 68.74% 68.75 – 86.24% 86.25 – 93.74% 93.75 – 100%
Graduate Scaled Score: 0.0 – 1.5 1.6 – 2.9 3.0 – 3.5 3.6 – 4.0
% of
Grade
Below Standard Approaching
Standard
At Standard Exceeds Standard
Depth and detail of
channel design
25 Little or no
consideration of
frameworks for
channel design,
coordination and
Some consideration
and use of
frameworks for
channel design,
coordination and
Good consideration
and use of
frameworks for
channel design,
coordination and
In addition to meeting “At Standard”
criteria, includes additional pertinent
research, insights and thoughts.
Assumptions,
analysis, and market
research
25 Assumptions for
analysis are not
described and/or not
warranted; Reasoning
does not reflect
through
understanding of the
market. Reasoning is
not based on
important facts
and/or not linked to
market research
issues identified.
Some assumptions
not warranted; Some
reasoning does not
reflect thorough
understanding of the
market, not based on
important facts
and/or not linked to
market research
issues identified.
All assumptions
warranted; Reasoning
reflects through
understanding of the
market, based on
important facts and
linked to market
research issues
In addition to meeting “At Standard”
criteria, includes additional pertinent
research, insights and thoughts.Slide presentation 20 Did not present key
points of the report;
Presentation
sequence of
information is not
logical; Little or no
visuals, too much
Presents key points
of report briefly;
Needs additional
elaboration;
Presentation jumps
around and lacks
clear transitions;
Visuals are used but
not well explained or
put in context.
Clear and succinctly
presents key points
of report; Presents
information in logical
sequence; adheres to
key principles of
effective slide
presentation;
Appropriate visuals
are used.
In addition to meeting “At Standard”
criteria, includes exceptional visuals;
includes additional pertinent research,
insights and thoughts.
References 20 Resources selected
are not appropriate
for the purpose of
this work and
demonstrate little to
no research. APA
citation style is not
followed at all.
Some resources are
appropriate for the
purpose of this work
with limited research
demonstrated. There
are frequent errors in
APA citation style.
Resources selected
are appropriate for
the work and reflect
ample research. APA
citation style is used
with minor errors.
Resources selected are appropriate
for the purpose of this work and
reflect substantial research. APA
citation style is used with no errors.
Writing Mechanics 10 Improper use of
grammar, spelling,
syntax, punctuation,
and style (7+ errors).
Some improper
grammar, spelling,
syntax, punctuation,
and style (4-6
errors).
Mostly proper
grammar, spelling,
syntax, punctuation,
and style (2-3
errors).
Proper grammar, spelling,
syntax, punctuation, and style (0-1
errors).
TOTAL 100%
 
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