Multimedia Review: VISA
review Part I and Part II of the VISA multimedia video at the following link:
As a means of self – reflection from the VISA multimedia video above, please fully and completely answer
the following three questions below:
1.How would you apply IMC (integrated marketing communications) using the direct marketing vehicles
discussed in this workshop?
2.CRM guru, Don Peppers, discusses a four-step strategy he calls the learning relationship process. Do
you agree or disagree with his suggested strategy plan?
3.What personalized products and services do my customers typically want offline that I could offer
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