WE WRITE CUSTOM ACADEMIC PAPERS

100% Original, Plagiarism Free, Tailored to your instructions

Order Now!

Myer Holdings Limited

Assignment Requirements
 
SCHOOL OF ACCOUNTING
ACCT5931 Strategic Management Accounting
Semester 2, 2014
Syndicate Case Project (20%)
Due: Seminar 9 (week beginning Monday September 22nd, 2014)
Deadline – Beginning of your assigned seminar
The syndicate case study is based on Myer Holdings Limited (hereafter referred to as Myer). For the
purpose of this assessment, your syndicate is asked to assume the role of a Consulting team that has been
appointed to advise the Board and Senior Management of Myer.
Please note: Myer (ticker: MYR) listed on the Australian Stock Exchange (ASX) in November 2009. Its
principal activities are: “The operation of a portfolio of department stores across Australia” (Source:
www.asx.com.au; Accessed July 29th 2014). Valuable information sources on the company that are required
readings for this project are the 2013 Myer Holdings Ltd Annual Report, 2014 Half Year Results ASX
Release and Presentation, and 2014 IBISWorld Industry Report “Department Stores in Australia”
(please see Moodle for these three documents). Additional information on the company and its operations is
available at: http://investor.myer.com.au in the Investor Centre section.
Required (total marks = 100)
Please prepare a report to the Board and Senior Management team of Myer Holdings Ltd
containing the following two parts:
PART A: Myer Holdings Ltd Strategic Analysis [50 marks]
1. Present a SWOT analysis (see Table 1 template below) for Myer that outlines the key opportunities and
threats faced, and the major strengths and weaknesses held. Your answer should provide five (5) items in
each category, and each item should offer insightful information for the Board and Senior
Management team of Myer. Your answer should demonstrate understanding of Myer’s external
environment (both macro and industry) and internal environment. (20 marks)
Table 1: SWOT analysis for Myer Holdings Ltd
Strengths





Weaknesses





Opportunities





Threats





Page 1 of 4 2. Identify and analyse two (2) key capabilities you believe Myer possesses (you may wish to use the
Table 2 template below to present your response). For each capability, you should include:
a) a detailed list of the resources that are combined for each capability identified (you should identify
specific, individual resources – not general resource sub-categories); and
b) both analysis and your conclusion on whether (or not) each capability is a core competency for
Myer. (12 marks)
Table 2: Key capability analysis for Myer Holdings Ltd
Key capability for
Myer
Resources this capability utilises Core competency assessment
1.
3. Conduct a stakeholder analysis for the following four (4) major stakeholders of Myer (you may wish
to use the Table 3 template below to present your response). For each major Myer stakeholder:
a) discuss their specific interests with respect to Myer; and
b) assess whether their specific interests align with (or are opposed to) the generation of shareholder
value by Myer both overall and for particular areas of stakeholder interest. (12 marks)
Table 3: Major stakeholder analysis for Myer Holdings Ltd
Myer’s stakeholder
group
Specific interests of this group Assessment of Shareholder
value alignment
1. Employees
2. Customers
3. Suppliers
4. Community
4. Identify the generic business level strategy that Myer is pursuing. You should provide supporting
analysis to justify your conclusion. (6 marks)
PART B: Myer Holdings Ltd Strategic Review [50 marks]
1. In the 2013 Myer Holdings Ltd Annual Report, a multi-faceted strategy is outlined. There are five
facets to this strategy: i) Improve customer service; ii) Enhance our merchandise offer; iii) Strengthen
our loyalty offer; iv) Build a leading omni-channel offer; and v) Optimise our store network (see
Contents page and pages 8-17). Select two (2) of these strategies, and review each one with respect
to the following four criteria:
a) evaluate its suitability, in the context of your SWOT analysis in Part A-1 (above);
b) evaluate its feasibility, in the context of your SWOT analysis in Part A-1 (above);
c) assess its consistency with the generic business level strategy you identified in Part A-4 (above); and
d) discuss the shareholder value implications of the strategy for the company. (16 marks)
Page 2 of 4 2. Evaluate the key stakeholder implications of each of the two strategies reviewed in Part B-1 above
(you may wish to use the Table 4 template below to present your response for each strategy). Your
response should address the following requirements:
a) assess its impact on each of the four major stakeholders identified in Part A-3 (above); and
b) provide and justify two (2) proposals to management to better align the interests of two stakeholder
groups (choose those most affected by this strategy) with the generation of shareholder value by
Myer. (16 marks)
Table 4: Stakeholder implication assessment for [your chosen Myer strategies]
Myer’s stakeholder
group
Assessment of impact on this
stakeholder group (positive,
negative or neutral)
Proposal to better align
stakeholder interests with
shareholder value [only need
these for two stakeholders most
affected*]
1. Employees
2. Customers
3. Suppliers
4. Community
* Note: The two stakeholder groups shaded in black in this table are examples only. Your group
should choose whichever two stakeholder groups are most affected for each strategy.
3. Prepare a Corporate Balanced Scorecard (BSC) for Myer, which aligns with the generic business
level strategy you identified in Part A-4 (above) and the strategies analysed in Part B-1 (above). Your
response should include:
a) a simple Strategy Map, which shows the clear linkages between strategic objectives across the four
BSC perspectives; and
b) a Balanced Scorecard containing strategic objectives, performance measures, targets and initiatives.
(18 marks)
Formatting Requirements
Please pay careful attention to the following formatting requirements:
 Length of this report is maximum 10 pages, excluding bibliography, and appendices. Your report
should include an introduction and conclusion (as well as any footnotes used) within the page limit.
Please note that any writing in excess of the page limit will not be marked.
 An Executive Summary is not required.
Continued over page
Page 3 of 4  All case studies must be word-processed and presented in a formal report format. Font size must be at
least 12 (in Times New Roman) with spacing of one-and-a-half lines or greater. Footnotes should
use font size 10 and single line spacing. Margins on all sides must be 2cm or greater. Please note that
content which does not adhere to these formatting guidelines – and consequently exceeds the 10 page
limit – will not be marked.
 Tables and diagrams should be used, where possible, to display information in a clear and cogent
manner. Tables and diagrams must use a font size of at least 12 (in Times New Roman) also, but may
use one line or greater spacing. Ensure supporting text is provided to contextualise tabular content.
This will improve presentation and make it easier to stay within the page limit.
 Your assignment should include a bibliography identifying the reference sources you used. A system
of in-text referencing is to be used. In particular, any text or material taken directly from reference
material must be referenced with quotation marks and include the author’s name, year of publication
and page numbers in brackets. Failure to do so will result in the deduction of marks. Footnotes should
be reserved for points of clarification only.
 Appendices should be used for the following purposes only: i) list of major assumptions (if any); and ii)
list of calculations and formulae (if any). Content required to address the syndicate case project
requirements that is presented in the appendices will not be marked.
 Please note: Marks will be deducted for failure to comply with these formatting requirements. You
should consult your Seminar Leader if you are unsure about any of the requirements and allow
sufficient time to comply with them.
Submission Requirements
Please pay careful attention to the following submission requirements:
 A hardcopy of the syndicate case project is to be submitted at the beginning of your assigned seminar.
Last minute printing difficulties will not constitute an adequate excuse for lateness. Any submissions
received after this time will be considered late and subject to the following penalty: One day late – 15%
of the maximum possible mark; Two days late – 30% of the maximum possible mark; Three days late –
45% of the maximum possible mark; Four days late – 60% of the maximum possible mark; Five days
late – 75% of the maximum possible mark; Six or more days late – 100% of the total mark.
 Each syndicate must keep a copy of their work. An electronic copy of your syndicate case project
should also be submitted via email to your Seminar Leader.
 Please attach the cover sheet (refer following page) to the front of your syndicate case project. Be sure
to clearly indicate the names and student numbers of each syndicate member. Elaborate binding and
plastic covers are not necessary. However, syndicate case projects that are not stapled or otherwise
bound together may not be accepted.
Page 4 of 4THE UNIVERSITY OF NEW SOUTH WALES
SCHOOL OF ACCOUNTING
ACCT5931 Strategic Management Accounting
Semester 2, 2014 (due at beginning of Seminar 9)
SYNDICATE CASE PROJECT COVER SHEET
SYNDICATE TEAM NAME: ________________________________
SEMINAR DAY & TIME: ________________________________
SEMINAR LEADER: ________________________________
Family Name:
Given Names:
Student #:
Certification:
We declare that this assessment item is our own work, except where acknowledged, and has not been
submitted for academic credit elsewhere, and acknowledge that the assessor of this item may, for the
purpose of assessing this item:
 Reproduce this assessment item and provide a copy to another member of the University; and/or,
 Communicate a copy of this assessment item to a plagiarism checking service (which may then
retain a copy of the assessment item on its database for the purpose of future plagiarism checking).
We certify that we have read and understood the University Rules in respect of Student Academic
Signatures:
Date: THE UNIVERSITY OF NEW SOUTH WALES
SCHOOL OF ACCOUNTING
ACCT5931 Strategic Management Accounting
Semester 2, 2014 (due at beginning of Seminar 12)
SYNDICATE PEER EVALUATION FORM
A copy of this form (for each member of your syndicate) is to be submitted
with your individual reflection statement in Seminar 12.
Each form is to be submitted individually inside an envelope.
FAMILY NAME: ________________________________
GIVEN NAMES: ________________________________
STUDENT ID: ________________________________
SIGNATURE: ________________________________
Please provide a mark out of 10 for each member of your syndicate, including yourself,
which reflects the relative contribution of each member.
SYNDICATE TEAM NAME: ________________________________
Syndicate Member Student ID Mark out of 10
1.
Insert your name here.
 
2.
3.
4.
5.
Any other comments about syndicate performance that may be relevant to the marker: THE UNIVERSITY OF NEW SOUTH WALES
SCHOOL OF ACCOUNTING
ACCT5931 Strategic Management Accounting
Semester 2, 2014 (due at beginning of Seminar 12)
INDIVIDUAL REFLECTION ON EFFECTIVENESS OF
GROUP LEARNING PROCESS COVER SHEET
FAMILY NAME: ________________________________
GIVEN NAMES: ________________________________
STUDENT ID: ________________________________
SYNDICATE TEAM NAME: ________________________________
SEMINAR DAY & TIME: ________________________________
SEMINAR LEADER: ________________________________
Certification:
I declare that this assessment item is my own work, except where acknowledged, and has not been
submitted for academic credit elsewhere, and acknowledge that the assessor of this item may, for the
purpose of assessing this item:
 Reproduce this assessment item and provide a copy to another member of the University; and/or,
 Communicate a copy of this assessment item to a plagiarism checking service (which may then
retain a copy of the assessment item on its database for the purpose of future plagiarism checking).
I certify that I have read and understood the University Rules in respect of Student Academic Misconduct.
SIGNATURE: ________________________________
DATE: ________________________________
 
Order Now
https://thecustomwritings.com/order/
YOU CAN ALSO PLACE  OTHER SIMILAR ORDERS ON OUR WEBSITE AND GET AMAZING DISCOUNTS!!!

Our Service Charter

  1. Excellent Quality / 100% Plagiarism-Free

    We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
  2. Free Revisions

    We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
  3. Confidentiality / 100% No Disclosure

    We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
  4. Money Back Guarantee

    If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
  5. 24/7 Customer Support

    We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.

Excellent Quality
Zero Plagiarism
Expert Writers

Instant Quote

Subject:
Type:
Pages/Words:
Single spaced
approx 275 words per page
Urgency (Less urgent, less costly):
Level:
Currency:
Total Cost: NaN

Get 10% Off on your 1st order!