The concept of NET-NEUTRALITY allows for an open internet where individuals have equal access to content of all types. This means that internet service providers would be prohibited from creating tiered models where they could prioritize access to various types of content. Some internet access providers are not in favor of Net-Neutrality rules and would rather see an unregulated internet.
Here is a link to an interesting NY Times article on the subject (you may need to cut & paste the URL into your browser): http://www.nytimes.com/2010/08/12/technology/12net.html?_r=1
Here is a link to an index of NY Times articles on the subject: http://topics.nytimes.com/topics/reference/timestopics/subjects/n/net_neutrality/index.html?offset=0&s=newest
Here is a link to a CNN video with Barry Diller’s thoughts on the subject: http://money.cnn.com/video/fortune/2010/07/26/f_bst_diller_net_neutrality.fortune/
Please answer the following questions:
In the video, Barry Diller suggests that a rules of the road policy needs to be implemented governing internet use.
1. What do you think is his motive behind this idea?
2. Why does he want formalized policies to be instituted which in effect will lead to a form of internet regulation?
3. What is his view concerning the role of the broadband providers or large media companies as it relates to the provisioning of internet services?
4. Who does he think will benefit most from the imposition of rules?
5. Why does he think its a public policy issue rather than a business issue?
6. Do you agree with Barry Diller’s views or do you think “rules” are unnecessary? Why?
7. Discuss briefly what is net neutrality?
What do you think is his motive behind this idea?
By suggesting that rules of the road policy needs to be implemented to govern internet use, Barry Diller’s motive was to see the introduction of basic policies and guidelines that will instill discipline in the provision regulation of internet, hence ensuring that the open internet is used as a platform for competition, investment, innovation and free expression. In view of this, Barry expected that there shall be some rules that all the internet providers will be expected to follow, to make sure that net-neutrality is implemented successfully. He is so hopeful that the introduction of net-neutrality will open new opportunities for entrepreneurs and innovators.
Why does he want formalized policies to be instituted which in effect will lead to a form of internet regulation?
His reasoning is that, if there are formalized policies, all the interested parties including the internet providers, governments and mobile communications will be forced to follow the policies, since it will be unlawful to circumvent such rules. In effect, this will facilitate preservation of free and open internet use, hence protecting consumer choice, encouraging innovation, defending free speech and introducing a couple of many other benefits.
What is his view concerning the role of the broadband providers or large media companies as it relates to the provisioning of internet services?
He thinks that these companies are making very high profits at the expense of the consumers. He further suggests that these companies should not serve as gatekeepers – he prefers a pay-for-use method of generating income, which will allow net neutrality to get implemented.
Who does he think will benefit most from the imposition of “rules?”
He thinks that it is the innovators and entrepreneurs who will benefit most because this will lead to opening of more opportunities that will promise more income streams.
Why does he think it’s a public policy issue rather than a business issue?
This is not a business issue because it affects all people in the society. A part from the businesses, which mostly focus on protecting their own interest, there is the consumer body that needs to be protected from exploitation. Therefore, net-neutrality issue can only be tackled adequately, with the interest of all interested parties well-balanced, if it can be treated as a public policy perspective.
Do you agree with Barry Diller’s views or do you think “rules” are unnecessary? Why?
I totally agree with Barry Diller’s view that more stringent rules should be introduced, to govern the use of internet. Furthermore, if such rules are not introduced, the internet providers and media houses will continue to restrict the flow of internet with the aim of making profits, but at the expense of internet users. Furthermore, I concur with Barry that if net-neutrality is strictly implemented, innovators and entrepreneurs could still continue making profits from new cash flow models. (The Huffington Post, 2011).
Discuss briefly what is net neutrality?
Net neutrality is concerned with creation of a neutral internet, where internet traffic is treated equally. The term is also used to describe support of an internet that is treated as an open platform, just like any other utility used by households such as water and electricity. The basic principle behind the use of such utilities is that no discrimination exists between any appliances that households use, since they all work equally well…………….
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