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NextEra Energy

Assignment Requirements
 
The paper is built from a position you take (a hypothesis you make) on a marketing plan, idea, strategy or campaign OF Next Era Energy.
The backbone of the analysis should be built from a marketing evaluation that considers the rapidly changing global and industry picture and the major environmental forces: demographic, economic, social-cultural, natural, technological, and political-legal.
Paper Structure
1. Marketing Plan and Analysis
What is their marketing strategy?
Who is the target market? What can be said about the marketing mix and segmentation used by the firm? What does a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis reveal? Use your analysis to predict stock price and whether the company will gain, lose or hold market share.
2. Finance and Marketing Budget
What is the recent financial performance as compared to its major competitors considering a perspective on the marketing budget the company may be able to afford. Consider showing charts and analysis of your company’s stock performance starting in 2006 before the worldwide economic crisis and where it is today.
3. Conclusion and Recommendations
Write an outlook of the company and make recommendations for moving forward. The conclusion should directly tie back to the hypothesis/abstract and introduction. Based on the market analysis and recommendations for specific action, would the company be a good stock purchase?
 
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