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Assignment 1: Brief and guidance – an organisational case study
Case study
An organisation case study. Students to present their findings in teams (15%) and write an individual reflection of about 1,250 words (25%). Both marks are added, to give one grade for this first assignment of up to 40%.
This assignment is about operating a public leisure centre by a brand new organisation. You will design this new organisation. Details are in lecture 2.
Your team is invited to operate a community leisure centre on behalf of the local council. The Council wants to achieve:

More use, less cost- try to reduce cost
Increased prestige for the borough and a greater feeling of community use

The Council will pay a subsidy to operate the services.
Service     income (£ million)     staff (£ million)            use numbers
pool          1.00                         0.5                         250,000+100,000.lessons
sports         1.00                         0.5                         250,000
gym           0.25                         0.1                         500 members
theatre       1.00                         0.5                       100,000
Management/admin £1.0 million
Premises cost £1.0 million per year
Specialist contractors/ supplies £0.5 million per year
Annual income £3.25m     Annual spend £4.10m
Team exercise and presentation
First name the organisation (no marks). Then outline details of your new organisation. This needs to include (one student leading on each topic):

The priority aims and objectives of the new company

Why are they so important?

Should the Board of Directors consist of employees of the company or local worthies? Why? Local worthies are the great and good of the area, perhaps local company directors, well-known athletes, actors.- who would you have as board of directors, reason and why
Draw an organisation chart / family tree. What is the structure of the management team and all the staff? How many managers?   Why?
What are the key elements of the informal structure? Can you influence these informal elements to help the company succeed? How, or why not?

For the presentation, prepare two slides per topic (1-4). First slide analyse relevant academic theory + reference(s). Second slide apply the theory / research to the topic. Use a large font-size for easy reading (and condensed thinking). Font 24 is good (18 for references). Use PowerPoint slides or paper, as you wish. No more than 15 minutes for the presentation. Allow up to 3 minutes for questions within the 15 minutes.
Provide brief supporting documents on five specific topics (one per student).
Outline marketing plan
First half page: analyse the relevant academic theories and research. Second half page: an actual brief outline example on the required topic. Arial font 12.
Produce a record of all your meetings:

Date/time, who present, roles within the team, discussion topic(s)
Assigned tasks with deadlines, outcomes, comments, individual views

Keep it brief (if possible: one side of A4 to cover all the meetings).
Hand in your brief supporting papers at the presentation.
With this assignment:

There is no one correct answer
It is the analysis and reasoning that matters – in academic study and in real life management.

Wide reading and research will lead to better proposals.

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