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Quality Culture of an Organization

Quality Culture of an Organization

a). Leadership and management are vital aspects for organizations in the modern business environment. It is through leadership and management that organizations improve their level of competitiveness in the market. In addition, leadership and management enhance quality in the products and processes in an organization. Therefore, leadership and management are applied in the optimum use of resources (Nwankwo and Richardson, pp. 44 – 47).

b). Organizations must have positive attitudes towards their customers. The management of an organization has to show a substantial concern for the customers. Customers are the overall bosses and should be treated with a lot of respect. An organization should develop products and systems which match the needs of the customers. As such, the customers should be treated with a lot of care because they are the final users of products. Therefore, an organization generates profits from the sales made to the customers (Sivadas and Baker-Prewitt, pp. 73).
c). The employees help in achieving the goals and objectives. The employees of an organization must be motivated by the management for them to be productive. The leadership must show concern and care for the employees. This is a reflector of a positive attitude by the management towards the employees (Slåtten, PP. 93-100).
d). Suppliers provide organizations with materials required in the production process. They are, therefore, very important in the process of production. Organizations should treat suppliers with respect. However, the management should be very cautious in establishing contracts with suppliers to ensure that the organizations get the required materials at the appropriate time (Armistead, Bowman and Newton, pp. 16).
e). Organizational change is inevitable, and managers should be prepared to make change with the prevailing conditions. The management should accept change because it improves the performance of an organization. In addition, the stakeholders of an organization should be encouraged to adjust to changes in the environment. It is through change that an organization develops innovative processes because modern technologies are adopted for use in developing innovative products. This increases the quality of products offered by a company. As such, a company can capture the demand of many customers in the market by implementing change in an organization (Rashid, Sambasivan and Rahman, pp. 165-170).
f). Apple Inc. is a company that manufactures computer software and hardware. The company has also started manufacturing electronics. The company has a quality culture of developing innovative products with high quality. The company has also developed strategies to develop quality processes to improve the level of customer satisfaction. Apple Inc. has a quality culture in the development of products and management of employees. For instance, the company creates innovative products to attract as many customers as possible. The company does bot wait for the customers to tell what they actually want, but the company develops innovative products to get superior customer impression. In addition, the management of the company has developed continuous training and development programs to help employees acquire quality skills. This has enhanced the development of innovative products with high quality. Apple Inc. has developed products such as iPhone, iPad, iMac and others. These products have gained a lot of demand in the global markets. The company also developed online retail stores, and customers can access the products of the company through the website of the company. The Company has developed innovative marketing strategies to capture the demand of as many customers as possible in the global markets. This has increased the competitiveness of Apple Inc. (O’Grady, p. 12).

Quality Assurance

a). Quality assurance is an organizational process which is used to determine the quality of products in relation to the expectations of the customers. It focuses on achieving the needs of customers (Webber and Wallace, pp. 11). Organizations need QA systems because there is growing competition in the global markets. Therefore, there is need to satisfy customers so as to capture a large customer base in the market. Organizations are striving to see that they maintain their customer clientele. One way to achieve this is through the management of the expectation of the consumers of their products. One comprehensive way of managing customer expectations is through running quality assurance programs (Peters, pp. 6-12). There are two key benefits of implementing of setting up a quality assurance system in a firm. The first is that, QA system creates customer confidence in the organization. It enables the firm to deliver products and services that meet the expectations and needs of customers. The second benefit is that it improves the general performance of the organization through putting in place the right systems that ensure quality in production (Peters, pp. 6-12).
b). There are two components of QA systems: Quality control and quality improvement. Quality control involves putting in place business management systems to ensure that all aspects of business have been streamlined. Quality improvement involves the rectification and upgrading of business systems (Webber and Wallace, pp. 11).
c). Benefits of implementing ISO for small businesses include improved standards, improvement in quality awareness and improved recording and documentation. Other benefits are that it increases the level of responsibility by individuals and improves the perception of product quality Brown, Wiele, Loughton, pp. 273 – 285). Implementing ISO requires a vast amount of financial resources. This inhibits an organization from implementing ISO. The other challenges include absence of quality policy, lack of detailed control of supplies and suppliers (Kie Sun and Elaine, pp. 887-899).
Through leadership and management, an organization can achieve the goal of developing quality processes. Leaders influence the followers in achieving the goals of an organization. On the other hand, manager makes optimum use of resources to produce quality products. Therefore, managers and leaders must have positive attitude towards customers, suppliers and employees so that the goals of developing quality products and processes can be achieved. It is also evident that organization change is an important aspect that enhances an organization to achieve quality processes. As such, an organization can develop innovative products and processes by changing the systems to match the prevailing market conditions. Apple Inc. is an example of a company that has developed innovative products by adopting quality processes. This has been achieved by developing training programs to employees so that they can develop quality products which match the needs of the customers. This has made the company acquire a large market share in the global scene. It is also important to mention that quality assurance processes are used by organizations to develop products and processes which match the needs of all stakeholders. As such, the ISO certification was developed to ensure that organizations adhere to quality standards in the global markets. Implementing QA systems helps improve the profits and the competitiveness of a company. However, installing QA system requires a lot of financial resources.


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