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Research Deliverable 2

Assignment Requirements
Hi, you worked on my previous order “research deliverable” order #81273820. For this Research Deliverable 2, I need you to please focus on Sigma Aldrich only and at Sigma Aldrich as a whole, and Sigma Aldrich Natick, Massachussetts branch specifically. I also need you to please do a few things in this deliverable: 1-Perform a SWOT analysis on Sigma Aldrich with extra focus on their Natick branch. 2-What are their operations ? What is their strategy ? 3-How are they DIGITALLY handling customers ? Do they have strong or poor relationships with their customers ? How important / effective is it ? 4-How does their pricing and quality of products compare to their competitors ? Are customers satisfied with the quality of their products ?(I will include a document titled “products” which is an email from a Sigma Aldrich Natick branch employee highlighting some of their products which you can use to compare with competitors products) 5-How effective and punctual is their shipping method ? Are customers complaining or are they satisfied ? 6-How easy / difficult is Sigma Aldrich’s website to navigate and find information or products ? 7-Also please find some statistical data on how much time customers usually spend on Sigma Aldrich’s website ? 8- What needs to be done IN YOUR OPINION to answer the overall RESEARCH QUESTION which is “Compare the Sigma-Aldrich approach to managing their products and customers with BtoC companies like Amazon, Zappos (a subsidiary of Amazon), Alibaba and other similar purely digital, broad providers of products companies. What is the strategy of each company in relation to managing products and customers? Why do they use this approach? Analyze the advantages/disadvantages of each approach. Why did these companies determine that this was the most effective strategy? What creative approaches do they utilize that have value for increasing sales or deepening the customer relationship? Analyze and compare with Sigma-Aldrich Natick’s strategy”. PLEASE MAKE SURE TO USE SETHGODIN.COM and HUBSPOT.COM as two of the 15 resources for the paper. Same format as the first research deliverable, only charts and bullets, no need for paragraphs. PLEASE follow the grading rubric.
Research (2) Rubric

Evaluation Area
Exceeds Expectations
Meets Expectations
Below Expectations

Selection of sources (8 points)

Identified highly appropriate sources in a variety of formats (books, journals, electronic sources)
Used 2 or more sources from the librarian’s talk
Identified mostly appropriate sources in a variety of formats (books, journals, electronic sources)
Used one source from the librarian’s talk


Little attempt to balance formats (books, journals, electronic sources)
Over-reliance on the internet
Used no sources from the librarian’s talk

Breadth of Research (includes both primary and secondary research) (30 points)

Percentage relates to the total points available for this section

Expansive research, greater than 10 sources
11 sources 90%
12 sources 93%
13 sources 95%
14 sources 98%
15+ 100%
Sufficient research 8-10 sources
8 sources 83%
9 sources 85%
10 sources 88%

Insufficient research, less than 8 sources
under 3 or less sources 0 for this section
4 sources 70%
5 sources 74%
6 sources 78%
7 sources 80%

Depth of research (includes both primary and secondary research)

(30 points)

Key findings listed and elaborated explaining usefulness for question by category
Showed creativity in approaching the research enabling expansion or deepening of the research question
Research looked at the question beyond an initial cut, asking the question in a variety of ways to yield more thorough results (3 or more perspectives)
Identified gaps where further research is required
Wrote notes including succinct key facts which directly answered all of the research questions
Key findings listed; category inferred
Were able to adapt the research question to answer the research question adequately
Research looked at question from 2 perspectives
Some gaps were identified
Wrote notes which included facts that answered most of the research questions and were written in the student’s own words.
Key findings were listed only cursorily
category missing
Research question was answered somewhat
Research was from one perspective only
No gaps were identified
Wrote notes which included irrelevant facts which did not answer the research questions.


(8 points)

Cited all sources of information accurately in   APA format to demonstrate the credibility and authority of the information presented and for use for the presentation/report.
Organized using date, source (or name of interviewer, key findings in depth, category, clear identification of gaps)
Cited most sources of information in APA format and documented sources to enable accuracy checking.
Organized per column one with key findings mostly in depth
Cited most sources of information improperly and provided little or no supporting documentation to check accuracy.
Information not organized

Grade % /75

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