Assignment Requirements
Knowledge and understanding
a) Determine and assess the differences between domestic and International marketing research and marketing information systems.
b) Critically evaluate international research and information objectives,based on a thorough analysis of the International context and the business / marketing objectives
c) Understand and analyse the particular challenges of achieving equivalence and comparabilty in primary research and in the interpretation of secondary data.
Subject Specific Skills
d) Explicate the particular issues involved with sampling.
e) Design and justify creative and robust research solutions for identified problems, taking into account the particular issues associated with working Internationally.
f) Critically evaluate the “quality” of information available from online and traditional sources of secondary data.
g) Critique the role of databases,datawarehousing and data mining.
Key Skills
h) Communicate research findings effectively and professionally in both written and verbal form
i) Display critical thinking in the interpretation of information and data
Your Task
“We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyse Gateway’s retail strategy so I would not make some of the same mistakes they made when launching Apple’s retail stores]. But we never hire consultants, per se. We just want to make great products.”
Steve Jobs – Former CEO of Apple
Using the knowledge you have acquired in all of the lectures, seminars and wider reading you are required create a marketing research proposal, addressing the brief below.
Brief:
Despite its once dominant market position, Tesco find themselves eyeing new markets and facing sterner competition than ever before. They have had successful International ventures and notables failures (Like the USA).
Tesco are still in the market for International expansion but need to think more objectively, and with more information about which markets to target.
Highlighting a potential market of your choosing, you are required to create a research proposal that includes both primary and secondary research.
Format for the submitted work
The work must be submitted in an Business report format which addresses the task clearly.
Structure and clarity of expression
It is important to produce well-organised, structured, accurate and properly presented work. Developing such skills will assist you with your work at level three. The fundamental features of the required tasks are expected as the norm at this level, including due attention to the type and style of the assignment and the work should remain clearly focused.
Content and understanding
Assessment at this level tests knowledge and critical understanding of the well-established principles of their area(s) of study, and of the way in which those principles have developed. The use of the correct vocabulary and terminology is expected at this level. Students should aim to demonstrate they have a sound foundation of knowledge on which to build their future international marketing studies.
Analysis/Evaluation
Students are encouraged to develop their skills of analysis and evaluation and should be able to demonstrate some ability to appraise and evaluate via the tasks required in the assignment brief. The students are expected to be able to reach some reasoned and supported judgements regarding their case sector by applying their knowledge of the key marketing concepts delivered in the lecture programme.
Reading/Research and Referencing
Reading is the basis of any assignment and should be varied but always relevant to the tasks required. Students are expected to refer to the standard essential texts when necessary and to other sources of information relevant to the context of their case scenario such as industry reports, locality studies, key websites and the like. The proper presentation of quotations and references within the text and the final references section is expected and inaccuracies will be penalised, as will the over-reliance on a single source or limited sources of information.
Application to industry
Students should be developing an awareness of the vocational area that is marketing and begin to demonstrate how they are able to apply marketing knowledge to specific industry contexts and organisations.
Order Now
https://thecustomwritings.com/order/
YOU CAN ALSO PLACE OTHER SIMILAR ORDERS ON OUR WEBSITE AND GET AMAZING DISCOUNTS!!!
Our Service Charter
-
Excellent Quality / 100% Plagiarism-Free
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers. -
Free Revisions
We keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed. -
Confidentiality / 100% No Disclosure
We make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service. -
Money Back Guarantee
If the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit. -
24/7 Customer Support
We have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.