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Reviving a Company, Transforming a Market

Paper Outline

Was Nintendo just lucky or does the Wii’s success has strategic merit?
Has Nintendo put the fad question to rest? State a case as to why Nintendo is or is not here to stay.
In which stage of the product Lifecycle is the Wii? Is Nintendo employing good marketing strategies?
Develop a strategy for the Wii‘s next product Lifecycle phase
Discuss the potential threats to Nintendo’s future success. What will help Nintendo avoid premature decline of the Wii?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Was Nintendo just lucky or does the Wii’s success has strategic merit?
During the 1980s, Nintendo was regarded as a market leader in the gaming industry. However, with the emergence of the Xbox and the PlayStation Nintendo’s revenue was gradually declining, and competition was getting stiffer, Nintendo had to act. The company resorted to quitting the race for technological supremacy in the console and focus on a niche that the market players had ignored. This paved way for the development of the Wii. As Nintendo had decided to leave the sophisticated technology arena, it meant that the company had to develop a product that could lure its clients given the low technology involved (Kotler, Armstrong & Cunningham, 2005).
This was enhanced with the Wii’s use of the revolutionary motion sensing technique. The controllers of the Wii were similar to the television remote controllers. This was a strategic move by the designers since they knew that the similarity between the remote and the Wii’s gaming controllers would attract a large market. This is in comparison to the complex gaming controllers from other companies. The simple technology together with the strategy to use characters resembling players in the game ensured that the Wii was a success in the market. For Nintendo to re acquire the market share it had lost to Xbox and PS3, it had to instill an appropriate pricing strategy.
Has Nintendo put the fad question to rest? State a case as to why Nintendo is or is not here to stay.
With the inception of the Wii, it was an instant market hit. The question that pegged was whether this hype would last. A year in the market, Wii had realized higher sales than its competitors in the market including the Xbox and the ps3. Nintendo’s continued success is backed by the fact that it was willing to reinvent the gaming industry. This was facilitated by the ability to access internet connections and download games from Nintendo and other independent developers. In addition, the fact that Nintendo uses motion sensing techniques continues to drive Wii’s sales. For instance, the rifle contraption used in the console facilitates the player to shoot. Additionally, the use of a steering wheel and controller speakers has made the Wii games increasingly electrifying. Nintendo’s market is also guaranteed by the invention of creative add on features like the Wii fit device targeting Women who desire to lose weight. The fact that the Wii has an effective pricing strategy will greatly enhance its endurance to fight off competition.
In which stage of the product Lifecycle is the Wii? Is Nintendo employing good marketing strategies?
After Nintendo’s release of the Wii, it hit the apex of the Wall street Journal. Nintendo has been meeting consumer needs, and this has ensured its dominance in the market. Currently, Nintendo is ranked second after Toyota in innovativeness while responding to customer needs. Nintendo is indulging in appropriate marketing antiques that have been resulting in increased sales and enhanced performance.
Develop a strategy for the Wii‘s next product Lifecycle phase
Nintendo has mainly thrived due to innovation and effective pricing strategies. The market had been used to the fundamental interface of using gaming controllers. However, Nintendo brought new opportunities for game publishers to use motion sensors. For Nintendo to remain in the lead, innovative solutions to meet the dynamic consumer needs will have to be enhanced. In addition to the highly regarded product, Nintendo has to ensure the products are affordable and of high quality.
Discuss the potential threats to Nintendo’s future success. What will help Nintendo avoid premature decline of the Wii?
Nintendo has mainly focused on nontraditional gaming. Therefore, the hardcore gamers viewed it as a second gaming platform and a convenient diversion from the graphic intense developments. The Nintendo game developers have shown their intent to incorporate games from Sony. This will not only lure traditional gamers, but also enhance the image of the company. This strategy will enhance Nintendo to retain the hardcore gamers, as well as attract the untapped non gaming audience. With the aim to fight off competition, Nintendo will have to maintain the competitive prices in order to maintain its status as the market leader in the modern gaming industry.


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