I had a marketing game in the class with three competitors. the brand is called Hassan and the other three competitors are TEK TALK,JACK CO and YOU LOSE
This game is for Mason, C.H. and Perrault, W.D. The Marketing Game! 3e Irwin/McGraw-Hill ISBN 0-256-17863-1
see brief simulation file for your information to get information about the game. We have started the game from period 0 as shown the presentation slide. Then , we moved from period 0 to period 6 in order to develop decision forms and budget forms. The decision forms are same like the attached excel file.Then hand it over to our instructor in order to put these forms in program and obtained for us ,the results are as shown from period 1 unlit period 6 in the files. We were four student in the game my firm is called Hassan and other students are TEK TALK,JACK CO and YOU LOSE. After finishing the game our instructor ask us to prepare forecast sales for the upcoming two years (period 7 and 8) based on the results from period 1-6 along with its reports
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