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Strategic Hospitality Management

Summary Report

Marriot Hotel is a conglomerate of hotel-related businesses headquartered in Washington DC. It humbly began in 1957 and has grown to become one of the most recognizable brands in the hotel industry. The company is publicly traded and even boasts of Fortune 500 status.
It has 505 hotels across 73 countries and licenses and franchises these hotels. The organization also owns real estate properties, which it sells and leases. Marriot is also in the timeshare properties sector. Its brands, hotels, and properties are differentiated on the basis of exclusivity since it is a luxury brand (Marriot, 2012).
The organization is yet to declare its full annual earnings for 2013. However, positive outcomes were reported in the second quarter of the year. Income increased by 36% from 2012, and this translated to an amount of $279 million. Its figures in 2012 and 2011 look impressive, as well. In 2012, it reported an increase in net income of 14%. This translated to a figure of $181 million.
During 2011, the company experienced a net loss of 25 % that was manifested as a $169 million reduction. 2010 was an upbeat year as the company’s profits increased by a whopping $ 847 million. However, 2009 was a difficult year as seen through an operating loss of $152 million.
Results for the past five years thus indicate that financials have been haphazard. The company encountered losses two times out of five; this signifies above average results. Marriot aggressively pursues expansion strategies and engages in development of its portfolio throughout the globe.

Journalist article
When thinking about investing in a business, a number of checkpoints must be in order to enter into a deal. First, an investor must consider the history and background of the organization. Start ups tend to have considerably more risk than well-known, prominent companies. Fortunately, Marriot has been in business since the 1950s. Furthermore, it is a well recognized hotel chain throughout the country. It is clearly in the industry to last. Therefore, one would not have to worry about putting their money into it and seeing the company collapse before their eyes.
A general rule of thumb for wise investors is to diversify their portfolio. Instead of dipping all of one’s savings into one organization, investors must consider firms with different levels of risk exposure. Fluctuations are bound to occur in business, so it is only right that one spreads these negative possibilities across a wider pool. The same principle applies in selection of an appropriate business in which to invest. Marriot happens to have a diverse portfolio of services. In case its hotel and lodging component fails to measure up, the organization can still rely on other aspects such as real estate, franchising and timeshare investments. This rich mix of investments in the company ensures that it is a smart businessman’s cup of tea.
One must look critically at the past performance of the organization. No matter how attractive a business idea seems to be, it amounts to nothing if it lacks the figures to support it. Numbers never lie, so companies cannot compromise on this parameter. Marriot has experienced a combination of losses and profits over the past five years. In 2009, and 2011 the organization recorded losses however, in 2010, 2012, and the first quarter of 2013, the company recorded profits.
The table below demonstrates financial results reported over a five year- period.

Data for this Date Range
 

June 30, 2013
5.49%

March 31, 2013
4.33%

Dec. 31, 2012
4.82%

Sept. 30, 2012
5.24%

June 30, 2012
5.15%

March 31, 2012
4.08%

Dec. 31, 2011
3.82%

Sept. 30, 2011
-6.23%

June 30, 2011
4.54%

March 31, 2011
3.64%

Dec. 31, 2010
4.75%

Sept. 30, 2010
3.13%

June 30, 2010
4.29%

March 31, 2010
3.16%

Dec. 31, 2009
3.14%

Sept. 30, 2009
-18.86%

(http://ycharts.com/companies/MAR/profit_margin)
One must not write off an organization merely because it experienced a few losses here and there. Every investment has its risks and even the safest portfolios could result in tragic outcomes. The questions one must ask is what caused those results and whether the organization can weather such situations in the future.
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