Individual Assignment (2014 -15)
• Evaluate case studies in strategy direction, strategy implementation and strategic management.
• Discuss the strategic directions that can be chosen by organisations through the application of relevant theoretical concepts.
• State the need for strategic alternatives and their selection.
Coursework: Case Study based on key reading – HIKMA, a Jordanian Pharmaceuticals Company-By Anchor and Haloub, 2014
Using relevant analytical models, critically evaluate the strategic development of HIKMA, paying particular attention to its expansion strategy. Your analysis must include justification and critical evaluation of the models selected as well as course(s) of action that you think HIKMA should take to grow their business. Your recommendations must be well founded and should clearly relate to your analysis.
Suggested structure and approximate weighting of marks
Part 1: Introduction 150 words
Part 2: Analysis of current strategic issues, justification and evaluation of the choice of analytical models- (20%) 500-600 words
In the first instance, please identify what you consider as key strategic issues associated with HIKMA’s expansion strategy .These maybe opportunities or threats facing HIKMA. We suggest not more than 4 strategic issues. You will then need to identify and select relevant analytical model (s ) that will underpin your analysis. Please ensure that these are justified and critically evaluated in this section. Critical evaluation means discussing advantages and disadvantages of the selected model (s). Examples of analytical models include PESTEL, P’s 5 forces, Value Chain, Ansoff’s matrix, etc. This means focussing on their application as well as advantages and disadvantages. We would expect you to provide relevant references from literature to support your analysis. For example, if the Value Chain is one of your selected models, you should define and evaluate its advantages and disadvantages as an internal analysis model.
Please note that you may use any models that you find relevant to conduct the strategic analysis of HIKMA. However ideally you should avoid using more that 3 models as this would affect clarity and focus of your analysis.
You can have a separate introduction to the assignment if you wish but this needs to be very brief – Remember the word count!
Part 3: Critical analysis of expansion strategy and application of the chosen model (s)- (60%) 1500-1600 words
This is the most important part of the assignment, constituting 60% of the total marks. Please note that this section should demonstrate critical analysis and evaluation. Here, we expect you to apply the relevant model (s) that you identified in part 1 to HIKMA. For example, if you have selected the Value Chain in part 1, you could then apply the model in this section, illustrating how the components of these models help us to gain insight into the
key strategic issues you identified in part 1. Remember that you need to be more analytical here – i.e. not just highlighting the components of these models without applying them to the organisation. You therefore need to demonstrate deeper analytical work.
Part 4: Recommendation and Conclusion- (20%) 500 words
We expect you to recommend strategic options or directions that HIKMA should take. You could use one of your selected models selected models here. For example, Ansoff’s matrix looks at potential strategic options at corporate level , e.g. diversification, market penetration etc – Or you could consider Porter’s generic strategies which focus on competitive options available. However, you must ensure that any model used in this section has been introduced and evaluated in part 1 of your work.
Question- Will I lose marks if I don’t use a model in this section?- NO , we expect you recommendations and conclusions to be well founded and clearly linked to the analysis in the main body of your work.
REMEMBER that this is just an EXAMPLE of the structure of the assignment. The choice of relevant models is entirely yours.
Essential: the work should demonstrate critical analysis and evaluation. There should be an evidence of a wider reading (not only textbooks and the company websites but also academic journals).
Marking Scheme (generic)
Criteria 100% 70+ 60-69 50-59 40-49 Below 40 (Fail)
Generic communication 5% The answer is excellent in structure, clarity and presentation The answer is well structured. The content is clear and well presented. The answer is of an acceptable standard in clarity, structure and presentation. The answer has fallen below expectations in clarity, structure and presentation. Poor answer in terms of structure and presentation.
Knowledge and understanding 30% Excellent research skills demonstrated in a clear understanding of relevant theories/concepts Good research skills used to show knowledge and understanding of relevant concepts An acceptable level of understanding of the concepts of strategy selection and implementation shown The level of research and knowledge/understanding has fallen below expectations Lack of evidence of research on lacks knowledge of relevant concepts
Analysis 30% All relevant theoretical concepts applied effectively A good selection of frameworks applied competently An acceptable level of theoretical frameworks used, but not always applied well. The analytical content has fallen below expectation. Text tends to be descriptive. Little or no evidence of analysis.
Synthesis, creativity, evaluation 25% Shows ability to integrate theory and practice. Conclusions and recommendations based on sound evaluation and logic. Good link between theory and practice. Conclusions and recommendations well founded An acceptable level of evaluation in evidence. Satisfactory conclusions and recommendations Evaluation has fallen below expectations. Conclusions and recommendations thin and not well-substantiated. Little or no evidence of evaluation
Referencing 10% Comprehensive range of references used to support arguments Good range of references used to support arguments An acceptable range of references used to support arguments Use of references fallen below expectations No additional to the main textbook references
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT ?
Our Service Charter
Excellent Quality / 100% Plagiarism-FreeWe employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
Free RevisionsWe keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
Confidentiality / 100% No DisclosureWe make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
Money Back GuaranteeIf the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
24/7 Customer SupportWe have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.