Briefly restate your group‘s strategic recommendation(s) for the companyThe strategic recommendation for the company is that it should expand its market niche to start producing clothes for both the sportspersons and those who are not into sports. The company should also lower its costs of operations to adopt the differentiation strategy and the cost leadership strategy in its generic strategic planning.For each of the functional areas listed below, identify the policies and processes that would aid in implementing your recommended strategyProduction/OperationsProduction is one of the most important activities in an organization, as it plays a vital role in the determination of the business’ competitiveness. In implementing the recommended strategy, Lululemon will need to find means of lowering the costs of production and still maintain quality in production. It is important to note that the company has a quality assurance team that is concerned with the standards of the products (Lululemon Athletica par. 1). The department should ensure that all the production/operations activities are geared towards enhancing the quality of the products and reducing operations costs. In addition, the company will need to introduce a policy that will enable it to produce clothes for a different market niche.MarketingMarketing is essential to the success of any organization (Hennig-Thurau and Hansen 419). One of the recommended strategies is that the company should expand its market niche. Lululemon will need to come up with new marketing policies in order to penetrate the new market niches. The marketing activities should cost the company as little as possible to maintain low costs of operations and realize the cost leadership strategy.Accounting and financeThe accounting and finance policies should help to reduce the operations costs as much as possible in order to support the cost leadership strategy. The expenses should be as lean as possible.Research and developmentR&D is useful in enabling a company to venture into a new market niche (Landström 37). Lululemon’s R&D department should conduct research on what is required in the market. It should also determine what would be produced at a low cost and still maximize the company’s sales.Human resource managementThe human resource policies should enable the employees maintain and observe quality in production (Burke 100). The policies should ensure that little or no wastage of materials happens to reduce the general cost of production. Only qualified personnel should be hired by the company to ensure quality in production (Mathis and Jackson 87).The Company’s Current StructureLululemon’s structure is made up of the Board of Directors, which is chaired by its founder. There is a CEO, a Chief Financial Officer, a Vice President, as well as two independent directors, who make up the top management. There are middle-level managers, as well as lower level managers. In addition, there are the employees who usually carry out most of the day-to-day operations.In what ways does the current structure support the implementation of the recommended strategy?The current structure supports the application of the recommended strategy because all the departments are committed to ensuring Lululemon improves its performance and becomes more competitive. Every structure is, therefore, supportive of any strategy that helps the company achieve this objective. The current structure ensures that communication is highly effective, thereby enabling proper implementation of the strategy.In what ways does the current structure hinder the implementation of the recommended strategy?The current structure largely supports the recommended structure. However, the hierarchy of the structure may be a hindrance to effective implementation of the strategies, as it may act as a barrier to proper communication.What changes, if any, would you recommend in the company‘s structure to facilitate the implementation of the recommended strategy?Lululemon’s structure will need to change its current hierarchy in order to facilitate the changes. There should be ease of communication, such that the lower managers can quickly access the top level administrators. Therefore, a decentralized structure will be effective.CultureDescribe the company‘s current cultureThe current culture of the company is geared towards ensuring greatness and creating products that will improve the lives of the people. Therefore, innovativeness makes up a considerable part of the company’s culture.In what ways does the current culture support the implementation of the recommended strategy?The current culture is highly supportive of the recommended strategies because innovativeness is present (Schein 65). With its innovative culture, Lululemon will be able to produce new clothes that will facilitate its market niche expansion and time lower the costs of production at the same.In what ways does the current culture hinder the implementation of the recommended strategy?The current culture hinders the application of the recommended strategies because it is mostly focused on sports clothing, rather than clothes that can satisfy the rest of the clients who are not sportspersons.What changes, if any, would you recommend in the company‘s culture to facilitate the implementation of the recommended strategy?The culture is favorable for the implementation of the recommended strategies. However, the management and the employees need to focus on the new market niches, as well as find ways of lowering the costs of production.For each of the changes in processes, structure, and culture that you identified above, address how management should make these changesThe management should follow the recommended procedures for making the changes. There should be good communication regarding the intended changes. Any other alternative to the changes should be taken into consideration (Burke 56). Moreover, all the employees should be included in the change process so that they can own the change. The major obstacle that might be encountered would be resistance to change. However, this would be addressed through effective communication.
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