AIMS OF THE MODULE:• To present strategy as a debate.• To provide an international focus, introducing students to the issues of adapting ap- proaches to strategy in an international context.• To engage students in the process of critical evaluation.• To enable students to describe and apply appropriate techniques for designing managing strategy.INTENDED LEARNING OUTCOMES:On successful completion of this assessment students should be able to:1. Critically evaluate the key dilemmas in the formation of strategy.2. Critically evaluate and define strategic options.PROJECT DESCRIPTION:Take a company of your choice… Describe the key dilemmas that this company faces with particular respect to:Foundations of Strategic ManagementInternal Analysis – Resource Based View of StrategyEnvironment and Competition: The market based view of strategy Internationality: Globalisation v LocalisationStrategy Formation: Planned v EmergentFormat of the Project:· The report should display a coherent structure i.e. title page, contents page, intro- duction, executive summary, methodology, findings, analysis, conclusions, rec- ommendations, referencing and appendices.· The project should be prepared as a neatly typed Word document (Times New Roman 12 points), with double spacing and page numbering, and it should be pre- sented in a folder.· The written projects are expected to consist of approximately 2500 words per stu- dent (not counting tables or inserts, introduction and conclusions).· Tables and data taken from other sources maybe included in an appendix.· All sources must be referenced in the text and a full bibliography must be provided(including visited websites) in the Harvard style.· Students are reminded that depth, relevance and variety are the crucial elements ofquality research. (Wikipedia is not considered to be a relevant source of infor-mation, any students referencing Wikipedia will be deducted marks!)· Submission should be by the deadline indicated and should include a hard copy and an electronic copy. Late submissions will incur a 5% per day reduction in grade. Slides for your presentation should also be submitted on the day of thepresentation (hard copy and electronic document).· All work must conform to University regulations on Cheating, Collusion and Plagia-rism as described in your programme handbook. You need to use the Harvard ref- erencing style and avoid plagiarism.
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