The Module 5 Background materials discussed the importance and process of strategy implementation. Four different organizational components were shown to be crucial to successful implementation. With this information, we are now ready to begin completion of the final step of strategic planning—that of strategy implementation and strategy control.
Note: Throughout this course, you should complete the SLP before you undertake the Case analysis. Before you begin the SLP, read the Background materials thoroughly.
Refer to the required and optional reading on strategy implementation, the theme for Module 5.
Session Long Project
In this module, we will be completing our strategic toolkit by researching sources of information about these components as they relate specifically to the Kraft Foods Group.
Your assignment is to find information about the following organizational components discussed in this module as they relate specifically to the Kraft Foods Group. Do your best not to speculate but to find factual information concerning the topical areas below. The following list of questions may help you focus your search (source: Obtaining information about organizational components critical to implementation [adapted from Aaker, D.A. (2001) Developing Business Strategies. Wiley]):
1.What is the organization’s structure? How decentralized or centralized is it?
2.What are the lines of authority and communication?
3.What are the roles of teams, committees, and task forces?
1.How are budgets set?
2.How is planning done?
3.What measures are used to evaluate performance?
1.What are the skills, experience, and knowledge of the firm’s employees?
2.What is their depth and quality?
3.What are their attitudes about the company and their jobs?
1.What are the company’s values and are they widely shared and accepted by employees?
2.What are the key norms of behavior?
3.What are some significant symbols?
4.What is the dominant management style?
5.How is conflict resolved?
Keys to the Assignment
•Step One: Review the questions above and do some research to see where you could find answers to them. You may not be able to answer all of the questions, but try to find at least one source per component that addresses most of its characteristics.
•Step Two: Create a 3- to 4-page list of sources and indicate what information each one provides for each component. Evaluate each source in terms of its objectivity, reliability, and truthfulness.
SLP Assignment Expectations
Your paper will be evaluated on the following points:
•Precision – Does the paper address the question(s) or task(s)?
•Breadth – Is the full breadth of the subject (i.e., the Keys to the Assignment) addressed?
•Depth – Does the paper address the topic in sufficient depth and include the Background reading and other Background resources as references?
•Critical thinking – Is the subject thought about critically, that is, accurately, logically, relevantly, and precisely?
•Clarity – Is the writing clear and are the concepts articulated properly? Are paraphrasing and synthesis of concepts the primary means of responding to the questions or are points conveyed through excessive use of quotations?
•Organization – Is the paper well written? Are the grammar, spelling, and vocabulary appropriate for graduate-level work? Are headings included in all papers longer than two pages?
•Referencing (citations and references) – Does the paper include citations and quotation marks where appropriate? Are the references from the Background reading and assignment present and properly cited? Are all the references listed in the bibliography present and referred to via citation?
•Application – Are the concepts of the module appropriately applied to the subject?
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