target market and apparent marketing mix of the selected company
submit a 3- to 4-page paper in APA format that identifies the market advantages of the company that you have selected. Your paper must address the following:
o Describe the target market and apparent marketing mix of the selected company.
o Identify any market opportunities and strategic windows on which the selected company has been able to capitalize.
o Conduct a brief SWOT analysis for the selected company.
o Choose a competitor for the selected company and conduct a brief SWOT analysis for the chosen competitor.
o Compare the SWOT analyses of the two companies and identify any leverage or advantages that your company has in relation to the chosen competitor.
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