We are making a targeting project for a newly launched luxury shoe brand called Lamperti in Milan, Italy. We need to choose appropriate testimonials to present the brand and create innovative ideas as collaboration with them to increase the brand awareness in Europe. The testimonials should be Monica Bellucci, Giovanna Bataglia, Anna Dela Russo. We need to explain why they are appropriate for the brand as testimonials and explain their characteristics.
1. Why they are appropriate?
2. How they can build brand awareness?
3. How they would interact with the brand? (storytelling, ads, web, events)
And events or suggestions of appearances that are both in line with the style of Lamperti brand and it has to happen in Europe.
It could be galas, events, and personal events Lamperti could launch, collaborations or limited editions with the testimonials.