Safer, H., (2002). Alcohol Advertising and Youth: JOURNAL OF STUDIES ON ALCOHOL SUPPLIMENT. pp. 173-81
Summary of the Article
The article by Safer (2002), seeks to explain whether alcohol consumption amongst college students is increased by aggregate advertising. It is based on a secondary research done on other studies related to the topic. The study uses a theoretical framework to for assessing the effect of advertising. It seeks to verify what most studies have suggested that, although the levels of advertising and alcohol consumption among college students are both high, there is no empirical evidence that has successfully linked the two. However, it acknowledges the symbols and myths used in advertising alcohol, explaining that they carry powerful meanings that impact the college students.
Safer (2002), found out the following: that alcohol consumption is increased by advertising. Limited bans cannot reduce advertising, particularly because the advertisers will shift to other media that have not been banned. A potentially effective way of reducing alcohol consumption is by implementing a comprehensive ban on all alcohol advertisements and promotion. This will leave no option for advertiser to shift to other media. In addition, he found out that counter advertising would be another effective way, that if implemented would reduce consumption of alcohol among teenagers as well as young adults. He then concludes that rather than introduce new bans on advertising as a public policy, it is better to increase counter advertising. He also says that there is high likelihood that the public may not support comprehensive bans on alcohol advertising. He adds that focusing on introducing new alcohol advertising bans that are limited will reduce the efforts of implementing counter advertising. Lastly, he suggests that future research should focus on finding out themes of counter advertising that will most effectively reach and change the youth.
Assessment of the article
The article has some strengths which include: first, it has been able to clearly bring out the relationship between alcohol consumption and advertising among youths. This it has achieved by analyzing the relationship graphs of alcohol consumption versus advertising, as well as bans on advertising. Secondly, it has shown why previous bans on alcohol advertising have not worked and suggested other effective ways of controlling alcohol consumption. This it has achieved by analyzing the relationship graphs of alcohol consumptions versus advertising bans and also alcohol consumption versus counter advertising. However the study also has some weaknesses. One of them being that, it only focuses on advertising as the only influencer of alcohol consumption. It fails to appreciate other factors which include peer pressure, availability of alcohol and money to spend on alcohol purchasing, as well as psychological factors like depression. This therefore limits the effectiveness of the recommendations made to reduce alcohol consumption among the youth.
The usefulness of the article in Nursing
Nurses at one point or another, deal with patients who have disruptive behaviors, key among such are alcoholism patients. Therefore the article provides nurses with information on how a factor that contributes to increase in alcoholism affects the consumption of alcohol. Therefore, through this article, the nurses will be better placed when counseling recovering alcohol patients on various issues. For instance, helping their patients to know how to react to the alcohol advertisements in the media; protecting their patients who consume alcohol, from advertisements which might influence them to consumption, hence reducing the effectiveness of their medication. As a result, they will be able to help their patients to come out of addiction and also benefit from their medication.
Our Service Charter
Excellent Quality / 100% Plagiarism-FreeWe employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique. Speaking of the academic writing standards, we will stick to the assignment brief given by the customer and assign the perfect writer. By saying “the perfect writer” we mean the one having an academic degree in the customer’s study field and positive feedback from other customers.
Free RevisionsWe keep the quality bar of all papers high. But in case you need some extra brilliance to the paper, here’s what to do. First of all, you can choose a top writer. It means that we will assign an expert with a degree in your subject. And secondly, you can rely on our editing services. Our editors will revise your papers, checking whether or not they comply with high standards of academic writing. In addition, editing entails adjusting content if it’s off the topic, adding more sources, refining the language style, and making sure the referencing style is followed.
Confidentiality / 100% No DisclosureWe make sure that clients’ personal data remains confidential and is not exploited for any purposes beyond those related to our services. We only ask you to provide us with the information that is required to produce the paper according to your writing needs. Please note that the payment info is protected as well. Feel free to refer to the support team for more information about our payment methods. The fact that you used our service is kept secret due to the advanced security standards. So, you can be sure that no one will find out that you got a paper from our writing service.
Money Back GuaranteeIf the writer doesn’t address all the questions on your assignment brief or the delivered paper appears to be off the topic, you can ask for a refund. Or, if it is applicable, you can opt in for free revision within 14-30 days, depending on your paper’s length. The revision or refund request should be sent within 14 days after delivery. The customer gets 100% money-back in case they haven't downloaded the paper. All approved refunds will be returned to the customer’s credit card or Bonus Balance in a form of store credit. Take a note that we will send an extra compensation if the customers goes with a store credit.
24/7 Customer SupportWe have a support team working 24/7 ready to give your issue concerning the order their immediate attention. If you have any questions about the ordering process, communication with the writer, payment options, feel free to join live chat. Be sure to get a fast response. They can also give you the exact price quote, taking into account the timing, desired academic level of the paper, and the number of pages.