In recent years, consumption, as well as technological advancement can be regarded as the most phenomenal transformation. While the media has been there for a long time, the past media and the current one greatly differ in terms of mediums used to convey a message. The current media have greatly evolved, making it one of the most phenomenal transformations in the contemporary world. However, before explaining how the internet has presented individual with a real possibility it is equally important to first provide a general view of the media and how it started. Danesi (2013, p. 6) defines media as various means of communication used to provide information to a large number of people at one time. Until in the 20th century, the main sources of information were magazine, television and radio (McDonald, 2004, p. 23). However, at the end of the 20th century, the communication revolution in mass communication has taken place. This can be attributed to the introduction of the internet bringing with it self-expression and creativity (Saltzman 1999). Some of the way the internet has brought about self-expression and creativity is allowing free flow information of information and idea to equally. This paper provided a persuasive argument explaining how “the internet has presented individuals with real possibilities for self-expression, conversation, and creative work” (Curran and Morley 2006, p. 23) in reference to fashion. However, this is done by focusing on two examples of how the internet has contributed self-expression, communication, and creativity.
Media and self-expression and conversion
There is a lot of research done, as well as many articles written on how the internet has brought about self-expression among different people in the world. Different innovations and platforms have allowed people to express themselves and speak their minds. According to Curran and Morley (2006, p. 23), there is a rise in blogging and exchange facilitated by peer-to-peer (P2P) networks, as well as the multiplication. Furthermore, resources have encouraged people to have free expression, as well as communicate. Dillon (2012, p. 34) indicates that the human being are a social being and communication and socializing with one another are some of the benefits brought about by the social media. Revealing of personal information has enabled supportive community to flourish, as well as educate many about other people’s culture leading to more interactions. Furthermore, the internet has also improved communication among people, and this is by improving the speed of how the information has reached, as well as how many people have been reached by the information. Curran and Morley (2006, p. 23) discusses how the internet has led to self-expression and improved communication among people. According to the author, the internet has led to the multiplication of information, as well as restriction of the previously restricted mediated spaces such as accessing newspaper from many miles away. According to the number of theorists, the internet has led to a thriving, as well as a democratic media culture that directly opposes the traditional mass media. One of the main significance of the current communication-mediated communications that are leading to the emergence of online communities is its capacity to challenge the existing political hierarchy’s monopoly of powerful media (Curran and Morley 2006, p. 23). In other words, the author argues that the current communications mediated by the internet are challenging the traditional media, and this is because of how they allow self-expression of people. Malik (2007, p. 32) counterpoises the sociality of the online media to the passivity of the traditional media. He argues that the internet has a unique language and logic; the free posting decentralized broadcasting, as well as purpose oriented communication. In offering self-expression, the ordinary people power that once given to professional journalists to reach thousands of people or sometimes million. An article written by Zalinger (2010) indicates that the social networking sites have become emblematic to teenager socialization with sites such as MySpace, Facebook, and LiveJournal serving as the primary source of self-expression.
Media and creative work
Again, there are also a number of studies that have shown how the internet has led to the establishment of creative work. While there is fiercely debating taking place, arguing on the impact of the internet on creativity, the proponents of this debate argue that the internet encourages creativity. In this case, the internet provides free flow of information to people all over the world (Malik, 2007, p. 45). On the other hand, opponents of this notion argue that the internet has killed creativity. In this case, it has changed the culture of the people, changed method of studying among the students from intensive reading to skimming of the solutions over the internet. In this regard, the society has changed to result oriented to their problem. In this debate, I support the motion that the internet has led increased creativity among people. The spread of information and easy access to the information through the internet contribute to the proliferation of the creative idea among the consumer. This makes them leave the passive role in creating fashion and assumes the position of the author (Zalinger, 2010). There are a number of studies that link access to information and improved creativity. These studies argue that increased access to information ensures that people have access to knowledge leads to creative minds. The main function of the internet is to make information available to people and by making information available ensure that they have access to knowledge that can be used to solve problems. Zalinger (2010) provides an argument that the creative process starts with problems, whereby, a person develops a procedure or the way in which he or she deals with a particular problem. The rest of the paper provides two examples in the fashion industry, whereby, the internet has contributed to self-expression, communication and creativity in the fashion industry.
How the internet allows self-expression, communication and creativity in the fashion industry
Malik (2007, p. 45) defines fashions as a prevailing custom or styles that are considered as an abstract force, with their main component being a novelty and change. On the other hand, Malik (2007, p. 45) defines “fashion system as a system that serves as a goods that are systematically invested, as well as divested of meaningful properties” Malik (2007, p. 45). Zalinger (2010) defined fashion business as companies and individuals that are concerned with the design, production, as well as distribution of textile apparel goods. The internet allows people to surf and explore the World Wide Web for information. As a result of the introduction of the internet, there has been the establishment of e-commerce business that links consumers to the manufacture. Apart from the e-commerce, Saltzman (1999, p. 23) argue that the technological and cultural revolution that took place during the 1960s and 1970s led to consumers changing their mindset with the new consumer expressing the desire to have a choice in regard to the products that were consumed. These changes in the mindset of consumers led to a proliferation of retailer, especially in the United States. Dillon (2012, p. 34) indicates that malls in the United States increased exponentially, leading to heightened completion in the fashion industry. As a result of the heightened competition, creativity in the fashion industry has become important, with earlier companies seeing the importance of listening to the need of the consumers.
Dillon (2012, p. 34) provides a characteristic of a fashion industry. In this case, in the global economy, the rapid dissemination of information about the fashion trends, lack of copyright protection, as well as the ability of organizations to respond to the change. Furthermore, it has been extremely difficult for organizations to realize the full benefits of a creative fashion design. As such, the companies in this industry need have a quick turnover in order to benefit from a creative design.
An article by Shea (2013) discussed how the internet has promoted self-expression conversation and creativity in the fashion industry. According to the article, the use of the social media has transformed the New York fashion week, and this clearly shows the impact of the internet on people’s creativity and self-expression in the fashion industry. As a result of the use of the internet, New York Fashion Week has been transformed into an international event and plays an integral role in the luxury market. The use of the internet has improved audience engaged, which has in turn has improved the creativity and self-expression in the industry. The organizers of this event have seen that this form of a runaway show is short are only a limited number of the people attending. However, the social media have been used to engage people to the events and made sure that most out of the event. Evidence suggests that social media has transformed the fashion weeks by turning them from an insider, meaning an industry event to a public spectacle, which is watched by millions of people, who are online.
Currently, as Shea (2013) reports, the social media have become more mainstream thus becoming one of the component event; that is, extending events into digital campaigns. Organizations require having successful strategies that can engage, as well as generate interest to the consumer. While large events such as Fashion Weeks are developed to create buzz. On the other hand, social media help in engaging people. In this case, as a brand, the audience needs to be engaged before the event, as well as after the event. Furthermore, while there are different strategies that can be used to engage employees, the use of social media, especially twitter can bring good results. Using Twitter, the organization can ask questions, responds to retweets, as well as make use of hashtags
An article provided by the International Trade Center (2009) provides another example of how the internet improves creativity, conversion, as well as self-expression. The article shows that, through technology, there is an existence of a new world characterized by inspiration corroboration, research, as well as marketing to new and existing market through the use of just a button. The introduction of e-commerce solutions such as PayPal, as well as Google Checkouts, to the user generated content, and educational platform such as YouTube technologies has enabled an easy way of finding new markets and sell to them. In addition, the use of low-cost digital recording, editing, and storing facilities has made it possible to distribute the creativity during the world. Fashion is not something that just exists in dresses, but is in the street; it has to do with ideas, as well as the way we live. Therefore, the result of the success seen in the biggest fashion in Europe and the United States is the presence of resources that allowed them to navigate around the world for inspirations. On the contrary, designers from the developing world do not have the resources thus putting them at a disadvantage compared to their counterpart in the developed nation. According to the article, the internet has allowed designer in the emerging nation to see catwalks of fashion weeks thus giving them insights, as well as access to trends in exports. A Brazilian fashion designer reports that mobile technologies, as well as the internet connection, have made creative work easier, allowing me to interact with people from a different region.
Another example showing of how the internet improves self-expression was introduced by Zalinger (2010), whereby, the author reports that the internet has increased the self-expression of the youth because they are the one who mostly use the internet. The author indicates that the young people tend to have visually busy profiles mostly displaying their taste, hobbies, as well as personal preferences. On the other hand, order users tend to have simple profiles, usually focused on friends and the ongoing messages, between the users and the social groups. Livingstone, while discussing the difference between identity and connection, he shows that the profiles emphasize the group the person belongs to and the display shows the users personality. Additionally, various firms such as Nike and Reebok have used the internet to provide information related to fashion and in one way or another it influences fashion (Zalinger, 2010).
A study conducted in Brazil indicates that the ability of the citizen to have access to broadband has allowed the people to share large files especially when they in different parts of the world. Giuliana Romano, as a Brazilian fashion designer indicates the access to broadband, has allowed him to share large information with people in a different part of the world. Furthermore, the author also indicates that having access to the internet, he can be connected to all corners of the world without having to travel. Various designers have also supported the creativity as benefit received by having access to the internet. In this case, the internet provides sharing of information and allows the analysis of business, planning or holding meetings with little or no cost. Therefore, this example indicates that the internet has led to the transformation of the fashion industry.
This paper has provided a persuasive argument explaining how the internet has presented individuals with real possibilities for self-expression, conversation and creative work with references to the fashion industry. The literature review has shown that the internet has come with enormous benefits to the fashion industry. The internet provides these benefits because it allows sharing of large information and allows the designers to connect with all corners of the world without traveling. The social media have become more mainstream thus becoming one of the components extending events into digital campaigns. Organizations require having successful strategies that can engage, as well as generate interest to the consumer.
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