I need a marketing plan for Sensodyne PRONAMEL Toothpaste. Please use the following information as a guideline.IV. Market Segmentation,
Describe the existing market segments.
V. Alternative Marketing Strategies
List and discuss the alternatives that were considered before arriving at the recommended strategy. Alternatives might include discontinuing a product, re-branding, positioning as a premium or value product, etc.
VI. Selected Marketing Strategy
• Discuss why the strategy was selected, then the marketing mix decisions (4 P’s) of product, price, place (distribution), and promotion. Including your discussion the consideration of the target marketing and it segmentation, any product differentiation compared to competitors and promotional product positioning.
The product decisions should consider the product’s advantages and how they will be leveraged. Product decisions should include:
• Brand name
• Scope of product line
Discuss pricing strategy, expected volume, and decisions for the following pricing variables:
• List price
• Payment terms and financing options
• Leasing options
Decision variables include:
• Distribution channels, such as direct, retail, distributors & intermediates
• Motivating the channel – for example, distributor margins
• Criteria for evaluating distributors
• Logistics, including transportation, warehousing, and order fulfilment
• Product Positioning
• Advertising, including how much and which media.
• Public relations
• Promotional programs
• Budget; determine break-even point for any additional spending
• Projected results of the promotional programs
An executive summary along with a conclusion of findings
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