Theories of consumer behaviour:
Identify cultures with diff example….
Maximise profitability is important for marketing…..
Marketing objective will be to retain and get new customers…..
Be specific and measurable with classic examples……
B to B- business to business even by customer
Consumer decision making model
Consumer research process
Segmentation , Targeting, Positioning Marketing strategies(Need head topic, be specific and measurable with classic example in each part)
Motivation process model
Theories of personality- Freudian (personality)