SIDNEY SIGHT JOGGING INC.
According to the world trade organization, a tourist can generally be defined as an individual who irrespective of his nationality, residing in a particular country opts to travel to a particular destination for a period less than a year. This definition makes reference to domestic tourists (WTO, 1983). On the other hand, international tourists are defined as individuals who travel to other countries other than countries of their usual residence for a period that lasts more than a day but does not exceed one year, and whose main goal or objective of travel is other than the participation in an activity compensated from the destination visited (WTO, 1991; Leiper, 2004).
Apparently there is no clear definition accorded to the term tourist experience since tourism activities encompasses a wide variety of encounters and factors that lead to the actual experience. Furthermore an attempt to define tourist experience heavily relies on the tourist’s perception and the perception of those in need of comprehending the experience for a variety of decision-making, behavioral and economic reasons. A tourist experience generally relates to the goods and services availed by the tourism sector with an objective to satisfy the emotional and material needs of tourists. The tourist’s experience also relates to the value and significance accorded to the experience by the tourist, and how it actually corresponds or differs from the tourist’s behavior and usual daily experiences (Sharpley & Stone 2010).
Splitting the tourist experience from other occurrences has become more difficult as many individuals become more mobile, with the flourishing of globalization the distinction between businesses; tourism and normal living become blurred. It is important to note that the actual tourist experience does not just start at the destination of travel; but instead originates from the perceptions of the tourist before they select their destination, services expected and whatever they would like to contribute to the experience (Morgan & Xu, 2009).
Tourists should expect to obtain sight jogging experience from Sidney. Sidney is not only the largest city in Australia but is also the official capital city of New South Wales. The city’s municipality covers a geographical area of about 12000km2 and is situated in the coastal basin with sandwiched between the Pacific Ocean to the east and the Blue Mountains towards the west. In addition to this wide expanse, Sidney also boosts of the world’s largest natural seaport harbor famously known as port Jackson. Sidney is also blessed with an additional 70 other harbor and beautiful ocean beaches with the most famous commonly referred to as the Bondi Beach (Edwards et al. 2009, p.14).
Sidney is endowed with numerous tourist attractions which range from the beautiful Port Jackson harbor, to The Rocks, the Opera House, the King’s Cross and the elegant harbor cruises that are strategically located relatively close to each other (Mancini, 2008, p. 453). The other significant tourist attraction destinations would include the following: the Aboriginal museum of history, the Ann Snell Gallery, the center for contemporary Asian Art 4A, the Ambush Gallery, the New South Wales Art Gallery, the Botany Bay national park, not forgetting the Camden historical Museum and the Australian National Maritime museum (Destination NSW n.d., p.1).
Type of Experience
There are numerous dimensions to each tourist experience relying on the perception of the individual seeking to comprehend the experience. The three most common are influence, outcomes and phases. Killon (1992) came up with a circular theoretical model, inspired by the Clawson,s (1963) recreation model, which included several phases; travel to, participation in activities, anticipation etc. Sidney sight jogging definitely offers tourists an exclusive experience by providing the tourists with an opportunity to visit various attraction sights while at the same time engaging in much desired physical exercise. The best part within this arrangement is that the company staffs who are the tour guides also act as the physical instructors to the tourist hence no incurrence of any additional costs. Although the principle objective of the experience is to ensure that the tourists visit as many attraction sites obtainable, it also makes sure that they do it as they exercise. This particular reason ensures that they get to learn more about Sidney and Australia as a whole subsequently as they exercise their bodies. This experience is actually unique from what they experience from the normal tours in which they are driven around in motor vehicles. Apart from keeping fit it also provides a lot of fun activities for the participants. In this regard, tourists will be required to change in to their jogging attire and kits so that they can go to their desired attraction spots on foot, either jogging or walking intermittently, in relation to their physical abilities.
Size and Capacity
One of the major advantages of this experience is that it can be personalized to coincide with the actual needs of an individual participant. In essence this means that each tourist may have the privilege of having his/her own physical instructor come tour guide. However, for tourists who opt to do their tours and jogs in singularly will be taken as an individual and will hence be assigned a private tour guide come physical instructor. For this particular reason, the provision of these services will entail hiring of a large workforce. In the initial stages the project may require at least 100 employees.
This kind of experience is specifically formulated to attract obese and overweight tourists and Australians either residing in or visiting the city of Sidney. As much as these individuals are interested in getting to learn more about the history of this city and Australia, they are also intrinsically cautious of their current health conditions. This experience provides them with an opportunity to visit various tourist attraction sites of their choice while at the same time catering for their health issues. A report from the Australian bureau of statistics suggests that about a quarter of all Australians adults are actually obese. This is a substantial increase from the 1995 statistics which projected the number at about 19%. Consequently the agency has also reported that an estimated 37% of all Australian adults are virtually overweight. This actually translates to, an estimate of about two thirds of Australians are either obese or overweight. Considering Sidney to be the largest city and the most populated in Australia, it can suffice to argue that it also has the lion’s share of the number of obese and overweight portion of the population. Current surveys continue to suggest that the situation will only get worse in the coming future. In view of this fact Sidney sight jogging Inc. has a huge potential market or clientele in which it can tap its resources. The exceptional experience that tourists can obtain from this experience will tend to attract a substantial portion of this clientele (ABS, 2011, p. 1).
What Overweight Tourists Seek
It is a fact that all individuals are conscious about their own personal wellbeing and health. This state of consciousness increasingly becomes more prevalent amongst individuals with constant weight issues. Individuals suffering from obesity and overweight are aware that they are predisposed to potentially life threatening maladies for example high blood pressure. As a result most of them try to practice a healthy diet. They are also aware of the significance of engaging in physical exercises in their efforts to check their weight. This is what this experience wishes to ensure that it is attained.
The Overall Experience
Basing on the above mentioned statistics, the actual population of Australians living with obesity and overweight complications is drastically on the increase. However this problem is not exclusively isolated to Australia, according to the United Nations it is estimated that about 1.6 million individuals in the world are obese and a further 400 million judged to be overweight as of 2005. This is a clear indication that more than a third of the world’s entire population was suffering from obesity or are overweight (United Nations, 2010, p. 29). Since there are a lot of health complications associated with obesity and unusual weight gain, medical practitioners have sounded the alarm bells in relation to these complications. Of late many individuals are conscious about their health and body weight, which has lead them to engage in fitness exercises to check their body weight. However, the current weight loss regimes and fitness routines drain a lot of energy and involve a lot of intense and vigorous activities which has no fun in it at all. Whereas, the experience provided by Sidney sight jogging Inc. goes a long way in changing this scenario. This will be achieved through taking fitness conscious individuals through a training regime of jogging and warm up sessions as they tour their favorite attraction sites. Basing on the fact that the tour guides also double up as the physical instructors; the tourists are bound to attain their objectives and much more. In the same light, this experience will demonstrate that physical exercise can also be perceived as a leisurely activity.
Level of Adventure/Risk
It is projected that the proposed tourist experience will be beneficial to an estimated two thirds population of Australians. This estimates that the probable market for the Sidney sight jogging Inc. will definitely cover a wide area. In addition, sight jogging is relatively a recent innovation, which means it is not going to get a lot of competition when introduced into the market. Sight jogging will also ensure that no tourist misses any adventure, since tourists will be taken to their preferred sites of preference. This will serve to ensure that the tourists’ sense of adventure is not compromised in any way whatsoever. Furthermore, jogging will assist the tourists experience events more vividly than they would have if they had made use of motor vehicles. From an economist point of view, since the market is enormous and the lack of strong competition, sight jogging becomes a relatively less risky business venture.
Sight jogging is an activity that is just taking root in the global tourism sector. This has mainly been driven by the ever increasing cases of weight consciousness amongst individuals triggered by the vigorous campaign carried out by medical practitioners to tackle the increasing cases of obesity. Major cities in the world such as New York, Rome, London and Paris have in the recent embraced this strategy as a means of encouraging people to engage in physical exercise activities. Due to its nature of incorporating fun and exercise sight jogging has become quite popular with the masses. Having being established in the USA and the European continent, it is just a matter of time before it sets foot in Africa, South America and Asia. Basing on this fact it has the potential of getting overwhelming popularity in Australia. With the current number of obesity cases gradually on the increase, the future and current projection of the availability of market for Sidney sight jogging Inc. is infinite.
Currently, many tourists still choose to use motor vehicles, airplanes and other similar forms of transportation during their tourist activities. However, many individuals have now begun to appreciate the value of engaging in exercise activities for the betterment of their health and bodies. This suggests that, in the coming future, the current forms of tourism will face a stiff challenge from sight jogging. Therefore, it will be appropriate for existing tour companies and agencies to include sight jogging into their future considerations and plans.
Sidney sight jogging is relatively a new concept in the tourism industry in Australia and has a huge potential to grow based on the current demographic statistics. As a new innovation it will generally attract minimal or no competition from the existing forms of tourism experiences. If implemented this project has a good potential for growth.
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